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Digital Marketing

University of Illinois at Urbana-Champaign via Coursera Specialization

Overview

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Syllabus

Course 1: Marketing in a Digital World
- Offered by University of Illinois at Urbana-Champaign. This course examines how digital tools, such as the Internet, smartphones, and 3D ... Enroll for free.

Course 2: Digital Marketing Analytics in Theory
- Offered by University of Illinois at Urbana-Champaign. Successfully marketing brands today requires a well-balanced blend of art and ... Enroll for free.

Course 3: Digital Marketing Analytics in Practice
- Offered by University of Illinois at Urbana-Champaign. Successfully marketing brands today requires a well-balanced blend of art and ... Enroll for free.

Course 4: Digital Media and Marketing Principles
- Offered by University of Illinois at Urbana-Champaign. The digital revolution has led to a titanic shift in the landscape of the marketing ... Enroll for free.

Course 5: Digital Media and Marketing Strategies
- Offered by University of Illinois at Urbana-Champaign. The proliferation of digital technology gives businesses a diverse new set of tools ... Enroll for free.

Course 6: Marketing in an Analog World
- Offered by University of Illinois at Urbana-Champaign. Our new Digital World is dramatically changing the way in products are created, ... Enroll for free.

Course 7: Digital Marketing Capstone
- Offered by University of Illinois at Urbana-Champaign. This four-week Capstone of the Digital Marketing Specialization is designed to help ... Enroll for free.

Courses

Taught by

Aric Rindfleisch, Kevin Hartman, Mike Yao and Vishal Sachdev

Related Courses

Reviews

4.5 rating, based on 11 reviews

Start your review of Digital Marketing

  • Starts off strong but has a shaky progression
    The first course in the specialization was really interesting. As the courses progressed, the assignments lacked substance and did not prepare for the final capstone project. The assignments in the analytics and landscape courses tended to use textbook questions. When it came time for the capstone, it was people's first attempt in compiling a marketing report. Although textbook questions are not necessarily a bad thing, assignments in the lecture courses should directly prepare students for the capstone.
  • Great experience
    Instead of saying it as a course, I would say it is a great experience. This special and innovative course has covered all the aspects of marketing in a very good manner. The way syllabus is defined matches with your busy schedule. It is easy to learn and earn a additional credit for you in person. Course has varied aspects of digital marketing, it gave me lot of insights and good examples to compare and learn. It was very happy and interesting for me to earn a global credit.

    Thanks to Illinois and Coursera.
  • Anonymous
    Challenging Capstone but worth it
    The specialization was worth the effort and most instructors were great. There were a few glitches - errors on the exams and a few of the descriptions of the assignments were vague, however, I'm sure these issues have been solved. One of the most enjoyable part was interacting with students from over 20 countries.
  • Old Wine in a New Bottle
    I finished the first course, Marketing in a digital world and must say, Aric handmade the concepts easy to understand and comprehend and there is a good balance of theory as well as practicals in the course. It was truly interesting and am looking forward to finishing the specialisation.
  • Anonymous
    Great Overview of Digital Marketing with an Insight-Generating Capstone Project
    UOI's Digital Marketing Specialization was a superb experience for me!

    It provided a total overview of digital marketing and how it compares with traditional marketing. And I now have for ready reference the best practices of the varied components that make up DM.

    The capstone project provided insights into how you apply the concepts, and the tools and techniques available to you.

    Net result, prospective customers are paying attention to what I say!
  • Anonymous
    Great Course For Entry Level to Experienced Marketing Professionals
    I'm an experienced marketing professional and I wanted to understand the latest and greatest digital marketing strategies being employed today. The Digital Marketing course taught by University of Illinois School of Business and Head of Industry at Google was the right course for me right now. It was relevant, fresh, and timely. It was also my first Coursera hosted course which was an equally enjoyable experience. I highly recommend this course.
  • Complete and useful
    The content of all the specialization is quite complete and one can touch all the basic parts of Digital Marketing for building successful campaigns including; strategy, analytics, branding and planning. It finished with a very interesting capstone project which consist in building a whole marketing plan for a company.
  • Anonymous
    I highly recommend Digital Marketing Specialization program to all marketing professionals interested in MOOC
    I highly recommend Digital Marketing Specialization program to all marketing professionals interested in MOOC. I am sure the concept and skills that I acquired will be very useful in my professional life as a marketer.
  • Anonymous
    Traditional marketing, difficult to efficiently work without digital.
    Hard work. Worth the effort. Important for traditional marketers to leverage on this new consumer way of life.
    The course is guided with passionate teachers with great attitude, videos, and reading material to up scale your knowledge.
  • Anonymous
    Brilliant overview of marketing and changes propelled by the advent of all digital
    This course is an excellent opportunity to first regain knowledge about marketing and second to realise how much and how many things have changed in the field of marketing within this new digital world.
  • Anonymous
    Excellent base for pursuing a career in digital marketing!
    I'm a recent contemporary web design grad and the capstone gave me the digital marketing to take my designs to the next level.

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