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Microcredential

Digital Marketing

University of Illinois at Urbana-Champaign via Coursera Specialization

(11)

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Overview

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Courses

Taught by

Aric Rindfleisch, Kevin Hartman, Mike Yao and Vishal Sachdev

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Reviews for Coursera's Digital Marketing Based on 11 reviews

  • 5 stars 55%
  • 4 stars 45%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

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  • 1
John Y
by John this course, spending 5 hours a week on it.
Starts off strong but has a shaky progression

The first course in the specialization was really interesting. As the courses progressed, the assignments lacked substance and did not prepare for the final capstone project. The assignments in the analytics and landscape courses tended to use textbook questions. When it came time for the capstone, it was people's first attempt in compiling a marketing report. Although textbook questions are not necessarily a bad thing, assignments in the lecture courses should directly prepare students for the capstone.
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Anonymous
Anonymous this course, spending 20 hours a week on it.
Great Overview of Digital Marketing with an Insight-Generating Capstone Project

UOI's Digital Marketing Specialization was a superb experience for me!

It provided a total overview of digital marketing and how it compares with traditional marketing. And I now have for ready reference the best practices of the varied components that make up DM.

The capstone project provided insights into how you apply the concepts, and the tools and techniques available to you.

Net result, prospective customers are paying attention to what I say!
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Sivabharath S
by Sivabharath this course, spending 8 hours a week on it.
Great experience

Instead of saying it as a course, I would say it is a great experience. This special and innovative course has covered all the aspects of marketing in a very good manner. The way syllabus is defined matches with your busy schedule. It is easy to learn and earn a additional credit for you in person. Course has varied aspects of digital marketing, it gave me lot of insights and good examples to compare and learn. It was very happy and interesting for me to earn a global credit.

Thanks to Illinois and Coursera.

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Anonymous
Anonymous this course.
Great Course For Entry Level to Experienced Marketing Professionals

I'm an experienced marketing professional and I wanted to understand the latest and greatest digital marketing strategies being employed today. The Digital Marketing course taught by University of Illinois School of Business and Head of Industry at Google was the right course for me right now. It was relevant, fresh, and timely. It was also my first Coursera hosted course which was an equally enjoyable experience. I highly recommend this course.
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Anonymous
Anonymous this course, spending 10 hours a week on it.
Challenging Capstone but worth it

The specialization was worth the effort and most instructors were great. There were a few glitches - errors on the exams and a few of the descriptions of the assignments were vague, however, I'm sure these issues have been solved. One of the most enjoyable part was interacting with students from over 20 countries.
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Daniel C
by Daniel this course, spending 4 hours a week on it.
Complete and useful

The content of all the specialization is quite complete and one can touch all the basic parts of Digital Marketing for building successful campaigns including; strategy, analytics, branding and planning. It finished with a very interesting capstone project which consist in building a whole marketing plan for a company.
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Anonymous
Anonymous this course.
I highly recommend Digital Marketing Specialization program to all marketing professionals interested in MOOC

I highly recommend Digital Marketing Specialization program to all marketing professionals interested in MOOC. I am sure the concept and skills that I acquired will be very useful in my professional life as a marketer.
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Radhika C
by Radhika this course, spending 4 hours a week on it.
Old Wine in a New Bottle

I finished the first course, Marketing in a digital world and must say, Aric handmade the concepts easy to understand and comprehend and there is a good balance of theory as well as practicals in the course. It was truly interesting and am looking forward to finishing the specialisation.
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Anonymous
Anonymous this course, spending 4 hours a week on it.
Traditional marketing, difficult to efficiently work without digital.

Hard work. Worth the effort. Important for traditional marketers to leverage on this new consumer way of life.

The course is guided with passionate teachers with great attitude, videos, and reading material to up scale your knowledge.
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Anonymous
Anonymous this course, spending 10 hours a week on it.
Brilliant overview of marketing and changes propelled by the advent of all digital

This course is an excellent opportunity to first regain knowledge about marketing and second to realise how much and how many things have changed in the field of marketing within this new digital world.
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Anonymous
Anonymous this course, spending 8 hours a week on it.
Excellent base for pursuing a career in digital marketing!

I'm a recent contemporary web design grad and the capstone gave me the digital marketing to take my designs to the next level.
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  • 1

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