Digital Marketing
University of Illinois at Urbana-Champaign via Coursera Specialization
-
587
-
- Write review
Overview
Class Central Tips
Syllabus
- Offered by University of Illinois at Urbana-Champaign. This course examines how digital tools, such as the Internet, smartphones, and 3D ... Enroll for free.
Course 2: Digital Marketing Analytics in Theory
- Offered by University of Illinois at Urbana-Champaign. Successfully marketing brands today requires a well-balanced blend of art and ... Enroll for free.
Course 3: Digital Marketing Analytics in Practice
- Offered by University of Illinois at Urbana-Champaign. Successfully marketing brands today requires a well-balanced blend of art and ... Enroll for free.
Course 4: Digital Media and Marketing Principles
- Offered by University of Illinois at Urbana-Champaign. The digital revolution has led to a titanic shift in the landscape of the marketing ... Enroll for free.
Course 5: Digital Media and Marketing Strategies
- Offered by University of Illinois at Urbana-Champaign. The proliferation of digital technology gives businesses a diverse new set of tools ... Enroll for free.
Course 6: Marketing in an Analog World
- Offered by University of Illinois at Urbana-Champaign. Our new Digital World is dramatically changing the way in products are created, ... Enroll for free.
Course 7: Digital Marketing Capstone
- Offered by University of Illinois at Urbana-Champaign. This four-week Capstone of the Digital Marketing Specialization is designed to help ... Enroll for free.
Courses
-
4 weeks long, 19 hours worth of material
View detailsThe digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. -
4 weeks long, 18 hours worth of material
View detailsThe proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication. -
4 weeks long, 27 hours worth of material
View detailsThis course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
The course was initially launched in 2015, and has been updated in April 2020.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu. -
4 weeks long, 20 hours worth of material
View detailsSuccessfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu. -
4 weeks long, 19 hours worth of material
View detailsSuccessfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu. -
6 weeks long, 13 hours worth of material
View detailsThis four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses.
This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan".
You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu. -
4 weeks long, 26 hours worth of material
View detailsOur new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World?
This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure.
Taught by
Aric Rindfleisch, Kevin Hartman, Mike Yao and Vishal Sachdev
Related Courses
-
Value Chain Management
University of Illinois at Urbana-Champaign
-
Accounting Data Analytics
University of Illinois at Urbana-Champaign
-
Introduction to Business Analytics and Information Economics
University of Illinois at Urbana-Champaign
-
Innovation: From Creativity to Entrepreneurship
University of Illinois at Urbana-Champaign
-
Fundamentals of Accounting
University of Illinois at Urbana-Champaign
-
Strategic Leadership and Management
University of Illinois at Urbana-Champaign
Reviews
4.5 rating, based on 11 reviews
-
Starts off strong but has a shaky progression
The first course in the specialization was really interesting. As the courses progressed, the assignments lacked substance and did not prepare for the final capstone project. The assignments in the analytics and landscape courses tended to use textbook questions. When it came time for the capstone, it was people's first attempt in compiling a marketing report. Although textbook questions are not necessarily a bad thing, assignments in the lecture courses should directly prepare students for the capstone. -
Great experience
Instead of saying it as a course, I would say it is a great experience. This special and innovative course has covered all the aspects of marketing in a very good manner. The way syllabus is defined matches with your busy schedule. It is easy to learn and earn a additional credit for you in person. Course has varied aspects of digital marketing, it gave me lot of insights and good examples to compare and learn. It was very happy and interesting for me to earn a global credit.
Thanks to Illinois and Coursera.
-
Challenging Capstone but worth it
The specialization was worth the effort and most instructors were great. There were a few glitches - errors on the exams and a few of the descriptions of the assignments were vague, however, I'm sure these issues have been solved. One of the most enjoyable part was interacting with students from over 20 countries. -
Old Wine in a New Bottle
I finished the first course, Marketing in a digital world and must say, Aric handmade the concepts easy to understand and comprehend and there is a good balance of theory as well as practicals in the course. It was truly interesting and am looking forward to finishing the specialisation. -
Great Overview of Digital Marketing with an Insight-Generating Capstone Project
UOI's Digital Marketing Specialization was a superb experience for me!
It provided a total overview of digital marketing and how it compares with traditional marketing. And I now have for ready reference the best practices of the varied components that make up DM.
The capstone project provided insights into how you apply the concepts, and the tools and techniques available to you.
Net result, prospective customers are paying attention to what I say! -
Great Course For Entry Level to Experienced Marketing Professionals
I'm an experienced marketing professional and I wanted to understand the latest and greatest digital marketing strategies being employed today. The Digital Marketing course taught by University of Illinois School of Business and Head of Industry at Google was the right course for me right now. It was relevant, fresh, and timely. It was also my first Coursera hosted course which was an equally enjoyable experience. I highly recommend this course. -
Complete and useful
The content of all the specialization is quite complete and one can touch all the basic parts of Digital Marketing for building successful campaigns including; strategy, analytics, branding and planning. It finished with a very interesting capstone project which consist in building a whole marketing plan for a company. -
I highly recommend Digital Marketing Specialization program to all marketing professionals interested in MOOC
I highly recommend Digital Marketing Specialization program to all marketing professionals interested in MOOC. I am sure the concept and skills that I acquired will be very useful in my professional life as a marketer. -
Traditional marketing, difficult to efficiently work without digital.
Hard work. Worth the effort. Important for traditional marketers to leverage on this new consumer way of life.
The course is guided with passionate teachers with great attitude, videos, and reading material to up scale your knowledge. -
Brilliant overview of marketing and changes propelled by the advent of all digital
This course is an excellent opportunity to first regain knowledge about marketing and second to realise how much and how many things have changed in the field of marketing within this new digital world. -
Excellent base for pursuing a career in digital marketing!
I'm a recent contemporary web design grad and the capstone gave me the digital marketing to take my designs to the next level.