Marketing in a Digital World

What do you learn in this course?
In this course, you learn about SHIFT in marketing 4Ps. You will understand the transformational impact of digital on consumers. And most importantly, you apply this 'transformational' marketing knowledge to these already altered (and still changing) 4Ps.

After this course, one sees the shift in consumer expectations around marketing products and services. Due to the democratization of knowledge, consumers in the digital world are smart (like the smart devices they carry 24/7). And, the traditional tactics of **pushing** products can only generate so many dollars in this digital world. The options to buy similar products are numerous.

So, what are the best ways to design your 4Ps in this world to win long-term and not fight to get your consumer's attention every moment? What type of marketing programs should you develop to draw in your consumers? What strategies to use for retargeting consumers in this new world? What can you do as a marketer to retain your customers?

The course material explains the marketing strategies of a digital world. It singularly focuses on that. No other course defines the 4Ps of marketing applicable to this new world as this one does. This course is on-target for the world we live in!

I highly recommend this course to everyone new to marketing, who has been in marketing for a long time, and other business executives planning digital transformation in their organization. Having this course under your belt will increase the likelihood of success and help you reach the end of your transformation journey faster.

I recently took an online course on digital marketing and was thoroughly impressed with the quality of the content and the overall learning experience. The course was delivered through a user-friendly platform that made it easy to navigate and access the course materials. The instructor was knowledgeable and engaging, presenting the material in a clear and concise manner that was easy to follow.

One of the things I appreciated most about the course was the variety of learning resources available. In addition to video lectures, there were also interactive quizzes, case studies, and assignments that allowed me to apply the concepts I had learned in real-world scenarios. The feedback I received on my assignments was prompt and constructive, which helped me to improve my understanding of the material.

Another highlight of the course was the sense of community that was fostered among the students. The platform included discussion forums where we could ask questions, share insights, and connect with other learners from around the world. This not only helped me to stay motivated and engaged throughout the course but also allowed me to network with other professionals in my field.

Overall, I highly recommend this online course to anyone interested in learning more about digital marketing. The quality of the content, the engaging instructor, and the user-friendly platform all contributed to an excellent learning experience that I know will benefit me in my career.

I recently had the privilege of taking the "Marketing in a Digital World" course from the University of Illinois on Coursera, and I am delighted to share my experience with those considering enrolling in this exceptional program.
From the very first module, it became evident that this course is a treasure trove of contemporary marketing knowledge. Professor Aric Rindfleisch has great ability and expertise to present complex concepts in a clear and relatable manner. Each module is thoughtfully designed, combining theory and real-world examples to provide a comprehensive understanding of digital marketing strategies.
What truly sets this course apart is its practicality. The insights gained from "Marketing in a Digital World" are immediately applicable to the ever-evolving landscape of digital marketing. Whether you're a professional seeking to refine your skills or a newcomer eager to grasp the fundamentals like me, this course addresses learners at all levels.
Engaging course materials ensures that learners stay engaged and grasp the material from various angles.
In conclusion, "Marketing in a Digital World" is a must for anyone aiming to thrive in the dynamic realm of digital marketing. Professor Aric Rindfleisch's guidance, coupled with the course's rich content, empowers learners with the knowledge, skills, and confidence to excel in today's digital landscape. In this sense, enrolling in this course is a decision you won't regret.

You can believe the hype: content wise, this is an excellent course. Professor Rindfleisch is so articulate in a down-to-earth way that I'd certainly consider enrolling in other courses of his.

It's a near-perfect introduction to the four P's of marketing (product, price, placement and promotion), offering great insight into those notions with very effective examples that will stand the test of time.

The only flaw is something that doesn't depend upon the University of Illinois or this course in particular: Coursera's peer reviewing system is terrible. Why should a significant part of my final score depend from the assessment of people of who often

1) can't really understand English that well. I had to resubmit an assignment that got full marks because on the first instance, someone wrote the equivalent of "TL,DR" and gave me a low score
2) aren't serious about the process as you might be. Try to think outside the box and offer examples, and some will be too challenged by the task and give you a low score.

I'd much rather have option assignments peer-reviewed, and anything that counts for the final score reviewed at least by Coursera staff that knows what we're talking about.

Apart from that, an excellent course. You'd think you'd get a little more bang for your buck for 70 bucks, but I'm not excessively complaining.

I wholeheartedly thanks Professor Aric Rindfleisch and endorse his course "Marketing in a Digital World" by the University of Illinois at Urbana-Champaign, available on Coursera. This exceptional program offers an unparalleled opportunity to delve into the intricacies of contemporary digital marketing strategies and techniques. The instructors, with their profound expertise, deliver captivating and practical insights while illustrating concepts through real-world instances. The course's meticulously structured curriculum empowers learners to navigate at their own pace, while the stimulating assignments and quizzes foster critical thinking and practical application. Irrespective of your proficiency level, this course promises to revolutionize your digital marketing acumen and equip you with invaluable skills essential in today's dynamic business landscape.

"Marketing in a Digital World" offered by the University of Illinois at Urbana-Champaign via Coursera is an exceptional course that provides a comprehensive understanding of the dynamic field of digital marketing. The course content is meticulously designed, covering a wide range of topics from the fundamentals of marketing to the latest trends in digital advertising and social media marketing.

One of the highlights of this course is the expertise and knowledge of the instructors. Their engaging teaching style, combined with real-world examples and case studies, makes the learning experience enjoyable and practical. The course also offers interactive quizzes and assignments that challenge students to apply the concepts they have learned, fostering critical thinking and problem-solving skills.

Showcasing in an Advanced World course on Coursera is an amazingly valuable asset for anybody fascinated by learning about advanced promotion. The course is well-structured, simple to take after, and covers a wide extend of themes, making it appropriate for both fledglings and experienced marketers. The course teachers are experienced industry experts who provide valuable bits of knowledge and commonsense illustrations to demonstrate the concepts being instructed. The course too incorporates tests and assignments that empower learners to apply what they have learned and evaluate their understanding. In general, the Showcasing in a Computerized World course on Coursera is an amazing venture for anybody looking for to create their aptitudes and information in advanced showcasing.

This Course deeply explained the basic level Education we had on Economics about the 4Ps of the Marketing Mix: Product, Promotion, Placement & Price.

Under these marketing mix there were other related sub topics like: Customer Co-creation, Sharing Economy, User Generated Content (UGC), Doppleganger Brand Images, New Retail, Self Manufacturing, Pay Want You Want (PWYW) & Freemium.

I learnt a lot from the most interesting Case Study(s) ever in the likes of: Threadless, GoPro, Tesla & Panera.

Also the Honors Assignments on Legos, Wikipedia, Thingiverse & It's Full of Sparks.

My heartfelt appreciation goes to University of Illinois for accepting my financial aid and allowing me participate in this Course, The Professor, Mr. Aric and finally Coursera for this educative plate form. Thanks a million and I sincerely do appreciate!!

The course provided a comprehensive overview of the various digital marketing channels and strategies.

One of the things I appreciated about the course was the clear and concise presentation of the material. The instructors provided practical examples and case studies to help illustrate key concepts, and the course was structured in a way that allowed me to work through the material at my own pace.

The course also provided several opportunities for hands-on learning. I particularly enjoyed the exercises and assignments, which allowed me to apply the concepts I had learned in a real-world context.

Overall, I would highly recommend this online course to anyone looking to gain a solid foundation in digital marketing.