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University of Illinois at Urbana-Champaign

Marketing in a Digital World

University of Illinois at Urbana-Champaign via Coursera

Overview

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Syllabus

  • MODULE 1: COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
    • In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
  • MODULE 2: HOW DIGITAL TOOLS ARE CHANGING PROMOTION
    • In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
  • MODULE 3: HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
    • In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
  • MODULE 4: HOW DIGITAL TOOLS ARE CHANGING PRICE & COURSE FAREWELL
    • In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

Taught by

Aric Rindfleisch

Reviews

4.8 rating, based on 630 Class Central reviews

4.7 rating at Coursera based on 16969 ratings

Start your review of Marketing in a Digital World

  • Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even more fun.
    This course made me see things through a broad market perspective rather than just an agency side person. Highly recommend this course for people who have a grip of the marketing industry and want to learn further.
  • Profile image for Preeti Juneja
    Preeti Juneja
    What do you learn in this course? In this course, you learn about SHIFT in marketing 4Ps. You will understand the transformational impact of digital on consumers. And most importantly, you apply this 'transformational' marketing knowledge to these…
  • Anonymous
    As someone eager to navigate the ever-evolving landscape of digital marketing, I recently enrolled in the "Marketing in a Digital World" course. Let me just say, it exceeded my expectations! The course delves comprehensively into the entire marketi…
  • Nicolas Che
    Overall, I was disappointed both by the course process and quality. FYI, I finished the course, final grade 87% - "View of the Quad" Great idea to have interviews of students but... their answers are very mundane, no interesting insights here. - A…
  • I'm about to complete this course and have to say that it's one of the best MOOCs offered on Coursera.

    This MOOC is well-organized, and staff is there to answer your questions and concerns. There have been so many discussions that if you need to find an answer to something, just search for your topic in discussion forums, and I am sure it will come up.

    Videos are of good quality and the professor has a good style of delivery. I like that this course combines lectures with interviews with students and experts in different fields. I learned new concepts in regards to digital marketing that I didn't know before so it was time well-spent!
  • Profile image for Vanes Naldi
    Vanes Naldi
    You can believe the hype: content wise, this is an excellent course. Professor Rindfleisch is so articulate in a down-to-earth way that I'd certainly consider enrolling in other courses of his. It's a near-perfect introduction to the four P's of m…
  • Anonymous
    I am a marketing professional with a Bachelor's degree circa 1998.
    My roles in marketing have been more trade focused.
    This class challenged the way I think about the scope and impact of Digital Technologies, and how they apply to marketing. The lectures and assignments were interesting, however a bit dated in some cases. My biggest disappointment came with the low level of quality of work of my peers in the class. I would say 2 out of 3 do the minimum amount of work to complete the assignments. I even had someone complain that my responses were too long on an assignment that I heavily researched and considered. I had to remind myself this is a MOOC and democratic education is great but comes with setbacks.
  • Very informative course. I found it very useful. I get to know many new perceptions and the latest techniques in digital marketing.
  • Excellent course! The new concepts of digital marketing which appear in this course are up to date. The teacher, the lessons and the exercises keep you interested in this area.
  • Anonymous
    The course "Marketing in a Digital World" was a valuable learning experience for me. It provided an in-depth understanding of digital marketing strategies and their application in today's business landscape. The course content was comprehensive, cov…
  • Profile image for Bernard Attigah (Kofi Eli)
    Bernard Attigah (Kofi Eli)
    "Marketing in a Digital World" by the University of Illinois on Coursera provides invaluable insights into digital marketing strategies. As a computer science student specializing in frontend development and design, and a multimedia specialist, I fo…
  • Anonymous
    The course has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module).
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback.
  • Anonymous
    الدورة كانت كارحلة رقمية في عالم التسويق ممتعة بقدر الاستفادة بشكل كبير جدا .. عن نفسي أرى أنني أصبحت مؤهلآ لفتح متجر ألكتروني والبدء في التسويق لمنتجاتي .. كما اود ان اشكر الاستاذ على طريقة طرحه واسلوبه المميز الجميل في ارسال المعلومات حيث انني استفدت منه بشكل كبير جدا جدا .. اشكر جميع العاملين على هذا الدورة
  • Anonymous
    Este curso ofrece una visión completa de las estrategias y herramientas esenciales del marketing digital. Los contenidos son relevantes y actualizados, lo que facilita la comprensión de conceptos clave como SEO, marketing en redes sociales y análisis de datos. Las actividades prácticas y estudios de caso permiten aplicar lo aprendido de manera efectiva. Además, los recursos adicionales son útiles para profundizar en temas específicos. En general, lo calificaría como un curso muy valioso para quienes buscan fortalecer sus habilidades en marketing digital.
  • Anonymous
    Vinisha Bhambhani completed this course, spending 7 hours a week on it and found the course difficulty to be medium.

    Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even mor
  • Anonymous
    "Marketing in a Digital World" by the University of Illinois at Urbana-Champaign on Coursera is an excellent course for understanding the digital landscape. It covers key topics like digital marketing strategies, the impact of social media, and the use of data analytics. The course is well-structured, engaging, and offers practical insights through real-world examples. The instructors are knowledgeable, and the content is relevant for both beginners and experienced marketers.
  • Anonymous
    genuinely enjoyed this course, and benefited from it. Had so many take-aways and learned about different types of strategies, brands. Not to mention a deep dive for each of the 4P's (marketing mix). loved the real world examples and comparisons. this may be one of the courses I would actually recommend my fellow marketing peers to enroll in. Many thanks to the professor and everyone contributing to delivering this valuable an enjoyable group of 4 modules.
  • Anonymous
    I recently completed the "Marketing in a Digital World" course offered by the University of Illinois at Urbana-Champaign via Coursera, and I must say, it was an absolutely wonderful experience. This four-module course provided a comprehensive overvi…
  • Anonymous
    I'd like to express my gratitude to Aric Rindfleisch who conducted this course placing all marketing concepts with so mastery. Congratulations Aric! The course structure was perfect and the modules were so connected that gave us an wide vision what happening in the digital marketing. I do really recommend this course! Once more thank you all who were involved in this course for this opportunity.
  • Anonymous
    For me, there was much to learn and I learned a lot of new things. For example, I enjoyed playing a game to pass the test and although the game that I downloaded did not have a free pitard for watching the commercial, I still answered the questions correctly.
    The Placement section may lack information about the work of marketers and their difficulties. Thank you for the course!

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