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University of Illinois at Urbana-Champaign

Marketing in a Digital World

University of Illinois at Urbana-Champaign via Coursera

Overview

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).

You will be able to:
• Understand how digital tools are changing the nature of marketing
• Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities
• Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Syllabus

  • COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
    • In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
  • HOW DIGITAL TOOLS ARE CHANGING PROMOTION
    • In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
  • HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
    • In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
  • HOW DIGITAL TOOLS ARE CHANGING PRICE
    • In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

Taught by

Aric Rindfleisch

Reviews

4.7 rating, based on 456 Class Central reviews

4.7 rating at Coursera based on 16709 ratings

Start your review of Marketing in a Digital World

  • Profile image for Preeti Juneja
    Preeti Juneja
    What do you learn in this course? In this course, you learn about SHIFT in marketing 4Ps. You will understand the transformational impact of digital on consumers. And most importantly, you apply this 'transformational' marketing knowledge to these already...
  • Vinisha Bhambhani completed this course, spending 7 hours a week on it and found the course difficulty to be medium.

    Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even more fun.
    This course made me see things through a broad market perspective rather than just an agency side person. Highly recommend this course for people who have a grip of the marketing industry and want to learn further.
  • Anonymous
    This Course deeply explained the basic level Education we had on Economics about the 4Ps of the Marketing Mix: Product, Promotion, Placement & Price. Under these marketing mix there were other related sub topics like: Customer Co-creation, Sharing Economy,...
  • Dusko Petrovic
    Great course, really unique. It is well structured, clear and concise. Aric introduces the matter by examples, case studies, academic insights and expert's interviews, so you will gradually and systematically learn about new digital marketing terms, principles, practices and strategies. You will not get recipes how to do marketing research, how to do campaign, how to use Google ads, analytics, SEO, Facebook ads, and so on, but you will get very strong basic knowledge about broad range of topics, and strong foundation for future studies and knowledge development in digital marketing, as well as better understanding the purpose of practical digital marketing tools you will use. Very recommended from my side!
  • Anonymous
    This course was very cool and constructive. The classes were interesting, the campus videos, interviews and case studies, too. The only bad part is that the course is big and there comes a time when it ends up getting kind of "heavy". Also, I thought...
  • Profile image for Uchechukwu Emmanuel
    Uchechukwu Emmanuel
    Great course, really unique. It is well structured, clear and concise. Aric introduces the matter by examples, case studies, academic insights and expert's interviews, so you will gradually and systematically learn about new digital marketing terms, principles, practices and strategies. You will not get recipes how to do marketing research, how to do campaign, how to use Google ads, analytics, SEO, Facebook ads, and so on, but you will get very strong basic knowledge about broad range of topics, and strong foundation for future studies and knowledge development in digital marketing, as well as better understanding the purpose of practical digital marketing tools you will use. Very recommended from my side!
  • Anonymous
    Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even more fun.
    This course made me see things through a broad market perspective rather than just an agency side person. Highly recommend this course for people who have a grip of the marketing industry and want to learn further.
  • Anonymous
    Such a great course! It allows me to think more critically and the use of videos, readings, quizzes, etc. is a good multimodal strategy for learners to stay active and learn from different perspectives! Thank you!
  • Profile image for Vanes Naldi
    Vanes Naldi

    Vanes Naldi completed this course, spending 4 hours a week on it and found the course difficulty to be easy.

    You can believe the hype: content wise, this is an excellent course. Professor Rindfleisch is so articulate in a down-to-earth way that I'd certainly consider enrolling in other courses of his. It's a near-perfect introduction to the four P's of marketing...
  • Lydia Grachyova is taking this course right now, spending 3 hours a week on it and found the course difficulty to be medium.

    I'm about to complete this course and have to say that it's one of the best MOOCs offered on Coursera.

    This MOOC is well-organized, and staff is there to answer your questions and concerns. There have been so many discussions that if you need to find an answer to something, just search for your topic in discussion forums, and I am sure it will come up.

    Videos are of good quality and the professor has a good style of delivery. I like that this course combines lectures with interviews with students and experts in different fields. I learned new concepts in regards to digital marketing that I didn't know before so it was time well-spent!
  • Anonymous

    Anonymous completed this course.

    I am a marketing professional with a Bachelor's degree circa 1998.
    My roles in marketing have been more trade focused.
    This class challenged the way I think about the scope and impact of Digital Technologies, and how they apply to marketing. The lectures and assignments were interesting, however a bit dated in some cases. My biggest disappointment came with the low level of quality of work of my peers in the class. I would say 2 out of 3 do the minimum amount of work to complete the assignments. I even had someone complain that my responses were too long on an assignment that I heavily researched and considered. I had to remind myself this is a MOOC and democratic education is great but comes with setbacks.
  • Anonymous
    This course is highly informative and practical. Though I know very well the 4Ps(Product, Promotion, Placement and Price), I didn't have any clue as to their significance and how they can be thought of in a digital marketing context. This course has explained...
  • Aitor Morgado completed this course, spending 4 hours a week on it and found the course difficulty to be easy.

    Excellent course! The new concepts of digital marketing which appear in this course are up to date. The teacher, the lessons and the exercises keep you interested in this area.
  • Anonymous
    I really like this course. It helps me have a fundamental and deeper knowledge about digital and how digital effect marketing. It was really helpful. At first, when I read the reviews about the course, I was hesitate because other people said that this course wasn't have been updated, and it not fit with the presence anymore. But when I entered the course, I wasn't disappointed. THE COURSE WAS updated. The examples and the studies about marketing is new, around 2020, 2021 so I was really happy that I entered the course
  • Anonymous
    Vinisha Bhambhani completed this course, spending 7 hours a week on it and found the course difficulty to be medium. Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments...
  • MARC DANIEL SANON
    This course was very interesting and the contents are great. This is the proof that you can learn at any age, I've been trying to get back to school for 7 years , anytime I started I lost my motivation but with University of Illinois I feel so comfortable to learn.
    When I first started the course I asked why I got my self into something that I would never achieve but after a week the course was a part of my life.
    I recommended Gies to every Young parent like me willing to keep leaning and achieve their dreams for free.
    Great teachers, Great subjects, wonderful and helpful Interviews.

    Thanks to University of Illinois and Coursera for that dream comes true.
    See you In a short time.
  • Anonymous
    Thanks to Mrs Jane who helped me recover all my lost funds in forex and crypto trading including my profits, i was a big fool giving my hard earned money to greedy and scammed brokers, but am so happy i met Jane silva a honest woman who helped me recover all my lost funds, and she also gave me the right signal and platform to trade with, now am able to make $5000 weekly, and am very happy, that is why i cant stop testifying about her, if you are out there still experiencing failure trading in binary option, crypto and forex trading or you want to recover your lost funds trading in binary/ forex trade i will advice you to reach out to
    her via email on janesilva0727 gmail com
  • Horace Laai
    I am an advertising expert in China with over 20-year experience. We are talking about UGC/FREEMIUM in our daily works. This course help me have another angle to study marketing in the modern digital world. The material is uptodate. It is really helpful. I do recommend my colleage and my friend to study it. Thanks a lot. I will finish the honor assignment later.
  • Anonymous
    This is one of the best courses on digital marketing. I have taken over 20+ business courses on Coursera and this was one of the most engaging course. The content gives one a very broad and strategic perspective on the digital transformation of 4Ps of marketing. It is a great resource for anyone beginning to work in this field, already in it, and other professionals who work on digital transformations.

    This will truly give you the knowledge to make sense of the digital world.

    The professor is adept at teaching in a very captivating way. I truly enjoyed the learning experience and the content was fascinating.
  • Anonymous
    Such a great course! It allows me to think more critically and the use of videos, readings, quizzes, etc. is a good multimodal strategy for learners to stay active and learn from different perspectives! Thank you!

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