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University of Illinois at Urbana-Champaign

Marketing in a Digital World

University of Illinois at Urbana-Champaign via Coursera

Overview

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).

You will be able to:
• Understand how digital tools are changing the nature of marketing
• Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities
• Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Syllabus

  • COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
    • In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
  • HOW DIGITAL TOOLS ARE CHANGING PROMOTION
    • In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
  • HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
    • In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
  • HOW DIGITAL TOOLS ARE CHANGING PRICE
    • In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

Taught by

Aric Rindfleisch

Reviews

4.8 rating, based on 575 Class Central reviews

4.7 rating at Coursera based on 16860 ratings

Start your review of Marketing in a Digital World

  • Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even more fun.
    This course made me see things through a broad market perspective rather than just an agency side person. Highly recommend this course for people who have a grip of the marketing industry and want to learn further.
  • Profile image for Preeti Juneja
    Preeti Juneja
    What do you learn in this course? In this course, you learn about SHIFT in marketing 4Ps. You will understand the transformational impact of digital on consumers. And most importantly, you apply this 'transformational' marketing knowledge to these…
  • Anonymous
    As someone eager to navigate the ever-evolving landscape of digital marketing, I recently enrolled in the "Marketing in a Digital World" course. Let me just say, it exceeded my expectations! The course delves comprehensively into the entire marketi…
  • Anonymous
    The course has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module).
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback.
  • I'm about to complete this course and have to say that it's one of the best MOOCs offered on Coursera.

    This MOOC is well-organized, and staff is there to answer your questions and concerns. There have been so many discussions that if you need to find an answer to something, just search for your topic in discussion forums, and I am sure it will come up.

    Videos are of good quality and the professor has a good style of delivery. I like that this course combines lectures with interviews with students and experts in different fields. I learned new concepts in regards to digital marketing that I didn't know before so it was time well-spent!
  • Profile image for Vanes Naldi
    Vanes Naldi
    You can believe the hype: content wise, this is an excellent course. Professor Rindfleisch is so articulate in a down-to-earth way that I'd certainly consider enrolling in other courses of his. It's a near-perfect introduction to the four P's of m…
  • Anonymous
    I am a marketing professional with a Bachelor's degree circa 1998.
    My roles in marketing have been more trade focused.
    This class challenged the way I think about the scope and impact of Digital Technologies, and how they apply to marketing. The lectures and assignments were interesting, however a bit dated in some cases. My biggest disappointment came with the low level of quality of work of my peers in the class. I would say 2 out of 3 do the minimum amount of work to complete the assignments. I even had someone complain that my responses were too long on an assignment that I heavily researched and considered. I had to remind myself this is a MOOC and democratic education is great but comes with setbacks.
  • Very informative course. I found it very useful. I get to know many new perceptions and the latest techniques in digital marketing.
  • Anonymous
    Vinisha Bhambhani completed this course, spending 7 hours a week on it and found the course difficulty to be medium.

    Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even mor
  • Excellent course! The new concepts of digital marketing which appear in this course are up to date. The teacher, the lessons and the exercises keep you interested in this area.
  • Anonymous
    This Course deeply explained the basic level Education we had on Economics about the 4Ps of the Marketing Mix: Product, Promotion, Placement & Price. Under these marketing mix there were other related sub topics like: Customer Co-creation, Sharing…
  • Anonymous
    I recently took an online course on digital marketing and was thoroughly impressed with the quality of the content and the overall learning experience. The course was delivered through a user-friendly platform that made it easy to navigate and acce…
  • Anonymous
    I finished 'Marketing in a Digital World' yesterday, and this course surpassed my expectations. In addition to being thorough, the information was presented in a way that made difficult ideas simple to understand. I was inspired throughout the entire course by the instructor's knowledge and captivating teaching style. This course stands out for its practical approach; I gained invaluable hands-on experience that I can apply in my work. My learning process was enhanced by the interactive features and well-organized lessons. All things considered, I wholeheartedly endorse this short course to anyone looking for a comprehensive, useful, and enjoyable educational experience.
  • Anonymous
    I recently had the privilege of taking the "Marketing in a Digital World" course from the University of Illinois on Coursera, and I am delighted to share my experience with those considering enrolling in this exceptional program. From the very first…
  • Dusko Petrovic
    Great course, really unique. It is well structured, clear and concise. Aric introduces the matter by examples, case studies, academic insights and expert's interviews, so you will gradually and systematically learn about new digital marketing terms, principles, practices and strategies. You will not get recipes how to do marketing research, how to do campaign, how to use Google ads, analytics, SEO, Facebook ads, and so on, but you will get very strong basic knowledge about broad range of topics, and strong foundation for future studies and knowledge development in digital marketing, as well as better understanding the purpose of practical digital marketing tools you will use. Very recommended from my side!
  • Anonymous
    This course was very cool and constructive. The classes were interesting, the campus videos, interviews and case studies, too. The only bad part is that the course is big and there comes a time when it ends up getting kind of "heavy". Also, I though…
  • Anonymous
    Marketing in a Digital World" course offered by the University of Illinois is an excellent program that provides a comprehensive understanding of digital marketing concepts and strategies. The course is well-structured, engaging, and offers real-world examples and case studies to illustrate key concepts. The instructors are knowledgeable and supportive, and the course content is regularly updated to reflect the latest digital marketing trends and best practices. Overall, the course is highly recommended for anyone looking to expand their digital marketing skills and knowledge.
  • Profile image for Uchechukwu Emmanuel
    Uchechukwu Emmanuel
    Great course, really unique. It is well structured, clear and concise. Aric introduces the matter by examples, case studies, academic insights and expert's interviews, so you will gradually and systematically learn about new digital marketing terms, principles, practices and strategies. You will not get recipes how to do marketing research, how to do campaign, how to use Google ads, analytics, SEO, Facebook ads, and so on, but you will get very strong basic knowledge about broad range of topics, and strong foundation for future studies and knowledge development in digital marketing, as well as better understanding the purpose of practical digital marketing tools you will use. Very recommended from my side!
  • Anonymous
    Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even more fun.
    This course made me see things through a broad market perspective rather than just an agency side person. Highly recommend this course for people who have a grip of the marketing industry and want to learn further.
  • Anonymous
    Hey there! I just finished taking this awesome course, it was absolutely incredible. The course content was super engaging and easy to follow. The instructor was so knowledgeable and passionate, which made learning a breeze. I loved how they included practical examples and real-life applications, making the concepts really stick. The interactive exercises and quizzes were a great way to reinforce my understanding. Overall, I highly recommend this course to anyone looking to expand their knowledge in this area. It's totally worth it.

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