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Online Course

Marketing in a Digital World

All-Time Top 100

University of Illinois at Urbana-Champaign via Coursera

(165)
  • Provider Coursera
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 6-8 hours a week
  • Duration 4 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
The course was initially launched in 2015, and has been updated in April 2020.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Syllabus

COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
-In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.

HOW DIGITAL TOOLS ARE CHANGING PROMOTION
-In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
-In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.

HOW DIGITAL TOOLS ARE CHANGING PRICE
-In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

Taught by

Aric Rindfleisch

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Reviews for Coursera's Marketing in a Digital World Based on 165 reviews

  • 5 stars 72%
  • 4 stars 22%
  • 3 stars 3%
  • 2 stars 2%
  • 1 star 1%

Did you take this course? Share your experience with other students.

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  • 1
Lydia G
by Lydia is taking this course right now, spending 3 hours a week on it and found the course difficulty to be medium.
I'm about to complete this course and have to say that it's one of the best MOOCs offered on Coursera.

This MOOC is well-organized, and staff is there to answer your questions and concerns. There have been so many discussions that if you need to find an answer to something, just search for your topic in discussion forums, and I am sure it will come up.

Videos are of good quality and the professor has a good style of delivery. I like that this course combines lectures with interviews with students and experts in different fields. I learned new concepts in regards to digital marketing that I didn't know before so it was time well-spent!
22 people found
this review helpful
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Anonymous
Anonymous completed this course.
I am a marketing professional with a Bachelor's degree circa 1998.

My roles in marketing have been more trade focused.

This class challenged the way I think about the scope and impact of Digital Technologies, and how they apply to marketing. The lectures and assignments were interesting, however a bit dated in some cases. My biggest disappointment came with the low level of quality of work of my peers in the class. I would say 2 out of 3 do the minimum amount of work to complete the assignments. I even had someone complain that my responses were too long on an assignment that I heavily researched and considered. I had to remind myself this is a MOOC and democratic education is great but comes with setbacks.
14 people found
this review helpful
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Sudhanshu K
by Sudhanshu completed this course.
I will rate this course (Marketing in Digital World' by Illinois) 10 out of 10. Seriously. I will rate this course much better than 'Introduction to Marketing' by Wharton. I will give Wharton's course (Introduction to Marketing) 8 out of 10.

I have learnt many new things. I am planning to use customer co-creation in my company (The Address Makers, Bangalore).

Coursera is a great initiative. It will dramatically change the landscape of professional education in next three years. Big boys (Harvard etc) are going to face serious challenge.

I wish all the best to Coursera.

regards,

Sudhanshu

M +91 9686577282
12 people found
this review helpful
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Vinisha B
by Vinisha completed this course, spending 7 hours a week on it and found the course difficulty to be medium.
Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)

The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even more fun.

This course made me see things through a broad market perspective rather than just an agency side person. Highly recommend this course for people who have a grip of the marketing industry and want to learn further.
7 people found
this review helpful
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Nicolas C
by Nicolas completed this course.
Overall, I was disappointed both by the course process and quality. FYI, I finished the course, final grade 87% - "View of the Quad" Great idea to have interviews of students but... their answers are very mundane, no interesting insights here. - Assignments & Peer review: Most questions are based...
Was this review helpful to you? Yes
Vanes N
by Vanes completed this course, spending 4 hours a week on it and found the course difficulty to be easy.
You can believe the hype: content wise, this is an excellent course. Professor Rindfleisch is so articulate in a down-to-earth way that I'd certainly consider enrolling in other courses of his. It's a near-perfect introduction to the four P's of marketing (product, price, placement and promotion),...
1 person found
this review helpful
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Matt H
Matt is taking this course right now, spending 2 hours a week on it and found the course difficulty to be easy.
It's ok. The professor is good but the scope is very broad and there are a couple of sections that really don't have much to do with digital marketing (eg. printing consumer products using 3D printers). The class I'm in seems to be quite small and that's frustrating when it comes to the peer review...
Was this review helpful to you? Yes
Rachel W
by Rachel completed this course.
This was a great intro into how digital is changing marketing and I would recommend it to anyone interested in marketing or business in general. It is self-paced, which makes it very easy to fit into your schedule. When I first began the course, without any marketing background, I found it difficult...
1 person found
this review helpful
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Anon A
by Anon completed this course.
This is a great course for anyone interested in understanding how Marketing is adapting in the increasingly Digital World that we live in today. It combines the latest research both within the Marketing and Technology fields together with fundamentals and theory of Marketing as we knew it, introducing new digital concepts.

The professor and his contributory team, were extremely engaged throughout the course with the students and his experience and great teaching qualities have successfully brought this course to life through a variety of mediums: video lectures, quizzes, assessments, views from members of the digital generation, case studies and practical exercises from real cases, access to great resources like Harvard Business Review, MIT and excerpts from other eminent professors discussing how their latest research impacts Marketing.

Thoroughly enjoyed the course! Highly recommended.
1 person found
this review helpful
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Anonymous
Anonymous completed this course.
Great course, especially for those without any marketing education and/or experience. The video lessons were clear and visually appealing. The exercises were also fun but made me think about applying the lessons as well. The topics themselves were interesting, and even though I do not plan to have a career in marketing, I feel the information provided has made me a much smarter and engaged consumer. My only complaint is the peer grade. I understand that this is the quickest way to grade the high volume of assignments, but many peer graders can be extremely biased in their grading and/or provide little to no feedback about their reasoning for giving a score. I suggest creating an incentive for graders who get many "very helpful" ratings on their comments to score more assignments.
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An L
by An completed this course.
I’d think Prof Aric Rindfleisch is set to be a very successful MOOC instructor although he mentioned this is his first MOOC course.

His communication style is very engaging to audience: authentic, enthusiastic, fun and thought provoking. His speaking is at appropriate speed and easily understandable for non native English speakers. His overall behavior is respectable yet very inducing to listeners. I’d just wish he’ll be back for many more courses.

As for the course itself, it’s arguably not a very long one, but firstly its content is quite succinct and eye-opening. And secondly if we’d follow the Prof’s instruction to read all recommended materials, then we’ll have a solid understanding of the subject.

Bests.
1 person found
this review helpful
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Alyssa C
by Alyssa completed this course, spending 3 hours a week on it and found the course difficulty to be medium.
The course had really interesting and thought-provoking concepts. It was also well-structured, taking advantage of different learning tools like case studies, interviews, and hands-on activities, aside from the usual video lectures and quizzes. The community is very active, and Prof. Aric and the mentors are very much involved in discussions as well. There are some hiccups regarding the processes for the assigned projects, but on the whole I can say with confidence that this is one of the best courses on Coursera ever.
3 people found
this review helpful
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Iván J
by Iván completed this course.
I have just completed this course as the very first step in the Digital Marketing specialization. The quality of the lectures is high, the topics are practice / real life oriented. I really love how the students are integrated into the course and that during the assignments they can (have to) try how theories work in real life.

I would say that the course really demands efforts and time from those who take it serious, but this is exactly what the whole thing is about. I look forward to the other courses in the specialization.

Ivan Jako, Hungary
2 people found
this review helpful
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Slobodanka G
by Slobodanka completed this course, spending 5 hours a week on it and found the course difficulty to be medium.
I thought this course was great: excellent content and well presented. Aric paces it well and I appreciate his presentation method: great videos; short readings; and challenging quiz questions.

I thought I knew something about digital marketing, but I've certainly learnt a great deal more. I think the examples are contemporary and helpful to me and to my clients. I look forward to continuing with this specialisation.
3 people found
this review helpful
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Anonymous
Anonymous completed this course.
This course is a very nicely put together. Lots of real world examples of digital marketing. I would also like the team to put together a summary page of the course, as the basics go a long way in this specialization, and ahead.
5 people found
this review helpful
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Eli A
by Eli completed this course, spending 2 hours a week on it and found the course difficulty to be easy.
Great overview of how new digitals tool are changing how we need to approach marketing now and in the future. (Not necessarily an introduction to digital marketing)
5 people found
this review helpful
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Anonymous
Anonymous completed this course.
It was really good, it exceeded my expectations. I really enjoyed how the course was structured, as well as the interviews on campus, they were very interesting. The examples from real world companies were accurate. I recommend it!
2 people found
this review helpful
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Juan V
by Juan completed this course.
This course was better than I expected! I have truly learned a new set of skills and can't wait to start using them. I highly recommend this course to anyone in any Marketing Position. You will definitively learn!
2 people found
this review helpful
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Emmanuel Q
by Emmanuel completed this course.
I have just completed the course. A great course with exciting insights about cutting-edge technologies and thrilling case-studies.

I have been spending about 6-8 hours to watch videos and working thoroughly on case-studies.
1 person found
this review helpful
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Fabrice B
by Fabrice completed this course.
I really enjoyed learning this way. Prof Aric is really great and clear. Examples and exercises are interesting, even if on my speciality (the music business) I had to disagree on one point, but I can be wrong!

Thanks
0 person found
this review helpful
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  • 1

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