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Marketing Mix Implementation

IE Business School via Coursera Specialization

Overview

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

Syllabus

Course 1: Brand and Product Management
- Offered by IE Business School. Identify the critical information needed to develop a product and brand strategy that generates both ... Enroll for free.

Course 2: Pricing Strategy
- Offered by IE Business School. Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, ... Enroll for free.

Course 3: Channel Management and Retailing
- Offered by IE Business School. Understand how channel management and retailing can improve performance in your business. Nowadays, a ... Enroll for free.

Course 4: Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
- Offered by IE Business School. Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the ... Enroll for free.

Course 5: Marketing Mix Implementation Capstone
- Offered by IE Business School. After completing the four courses, you will be able to take part in the Capstone Project where you will have ... Enroll for free.

Courses

Taught by

Eda Sayin, Luis Rodriguez Baptista, Maria Teresa Aranzabal, Martin Boehm and Ramon Diaz-Bernardo

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