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Trailhead

Integrate Salesforce and Google Platforms

Salesforce via Trailhead

Overview

Explore Salesforce and Google integrations for marketing, sales, analytics, and productivity.
  • Market smarter and boost productivity with our leading platform integrations.
  • Get better insights from your data and build deeper relationships with your customers.
  • Combine offline and online data for better insights and deeper customer relationships.
  • Learn how to improve query performance and big data analytics in a no-code environment.
  • Help reps track customer interactions and work their Salesforce deals directly in Gmail and Google Calendar.

Syllabus

  • Salesforce and Google Partnership
    • Know Your Customer Better with Salesforce & Google
    • Gain Marketing Insights and Drive Smarter Engagement
    • Transform the Way You Work with an Integrated Platform
    • Create Connected Experiences Across Platforms
  • Google Analytics 360 Integration for Marketing Cloud
    • Get Started with the Analytics 360 Integration for Marketing Cloud
    • Set Up and Administer Your Analytics 360 Integration for Marketing Cloud
    • Get to Know the Journey Analytics Dashboard in Marketing Cloud
    • Set Up and Administer Analytics 360 Audience Activation for Marketing Cloud
    • Explore the Analytics 360 Audience Activation Capabilities for Marketing Cloud
  • Google Analytics 360 Integration for Sales Cloud
    • Get Started with the Analytics 360 Integration for Sales Cloud
    • Learn Setup and Administration
    • Dive Into Some Use Cases and Examples
  • Tableau and Google BigQuery Optimization
    • Optimize Tableau Performance
    • Optimize Google BigQuery Performance
  • Salesforce, Gmail, and Google Calendar Integration
    • Learn the Benefits of Integrating Salesforce with Gmail and Google Calendar
    • Set Up the Gmail Integration and Einstein Activity Capture
    • Turbo Charge Your Sales Reps with Inbox Features

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