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Classroom Contents
The Complete Google AdWords Course - Beginner to Advanced
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- 1 How can you get the most out of this course?
- 2 Basic terms
- 3 Campaign settings, bids, and locations
- 4 Types of keywords and understanding your keyword quality score in Google AdWords
- 5 A trustworthy landing page is critical for conversions and a high keyword score
- 6 Usually it takes faith and consistent effort to get great results
- 7 Conversions are all that matter. Ignore all other data!
- 8 Preparing for conversion tracking setup
- 9 Go to tools and complete your conversion tracking setup
- 10 How to immediately confirm your conversion tracking is setup properly
- 11 How to add Google Analytics tracking for deeper AdWords data
- 12 Keep the first campaign simple while you wait for approval
- 13 Reviewing initial campaign and copying into a new campaign
- 14 Keyword research to expand an existing campaign with new ad sets
- 15 How to quickly make display campaigns using search ads
- 16 Testing trademark and limited approval ads on a new product
- 17 How to quickly try a new landing page and copy ad groups
- 18 Quickly copying campaigns and split testing countries
- 19 Keyword research and fast new campaign creation on best offer
- 20 First conversions tracked with a free offer
- 21 Choosing which campaigns to pause and save money
- 22 AdWords is challenging because you have to wait for enough data
- 23 Adding keywords to a campaign now getting impressions and expanding to display
- 24 Day 5 pausing campaigns not converting and preparing for new sales
- 25 Conversion data ad schedule, mobile device bid adjustment, and appreciating success
- 26 Launching a new product with expensive keywords
- 27 Created ads on a trademarked keyword requiring AdWords specialist approval
- 28 What to do when your conversions are not matching your actual sales
- 29 How to start scaling up campaigns with conversions
- 30 Making new ads based on what is converting, copying the ads, and adding negative keywords
- 31 Conversions review with negative keywords, copying ads, and location targeting
- 32 Watch as I discover live the reason my conversions are higher than sales
- 33 The end or just getting started You decide! I will be continuing to build this!
- 34 How to handle errors for trademark requirements
- 35 Using organic search traffic and another keyword tool to add negative keywords
- 36 Conversions showing in different products than advertised
- 37 Making a better landing page produces my first proven positive ROI!
- 38 How to use location reports to exclude places where ads are not converting
- 39 Changing keyword match type to exact match and excluding search partners
- 40 Raising the daily budget and eliminating countries with high cost conversions
- 41 Lowering bids where sales are more expensive and checking the ad schedule
- 42 What to do when your cost per conversion suddenly spikes
- 43 Using the bid and budget simulator to make campaign changes
- 44 When you finally get a perfect solution, let it run without interference!
- 45 With two months of good data, now I can go deeper for a lower ongoing cost per conversion
- 46 Overview of correctly setup remarketing in Google Analytics and Google AdWords
- 47 Creating a new Google Analytics property and installing tracking code
- 48 Linking your AdWords account and starting remarketing
- 49 Fast display ad creation quickly going from 1 ad to 48 ads in an ad set
- 50 Copying ad display ad campaigns to split by country
- 51 Using Google Analytics to optimize AdWords marketing and display ads
- 52 Google Adwords for video: why use it and how I use it today
- 53 How to quickly make a $0.01 cost per view advertising campaign
- 54 Using Google remarketing audiences to find similar users
- 55 Making a keyword targeted Google AdWords for video campaign
- 56 Using reports to see which of your targeted audience watches the most
