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Agenda for Brand Management
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Classroom Contents
Brand Management - Types of Brand Management - Brand Elements
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- 1 Agenda for Brand Management
- 2 Introduction to Brand Management
- 3 What is Brand Management
- 4 Why is Brand Management important?
- 5 Types of Brand Management
- 6 Brand Elements
- 7 Different Brand Strategies
- 8 Difference between Marketing and Brand Management
- 9 What is the difference between a product and a brand?
- 10 Role of a Brand manager
- 11 Summary
