How to Label Users in Google Analytics with Google Tag Manager

How to Label Users in Google Analytics with Google Tag Manager

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- Intro

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1 of 9

- Intro

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How to Label Users in Google Analytics with Google Tag Manager

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  1. 1 - Intro
  2. 2 - Why Label Users in Google Analytics?
  3. 3 - Example 1: Labelling Site Visitors Who Are Newsletter Subscribers
  4. 4 - Using UTM Parameters
  5. 5 - Using Google Analytics Custom Dimensions
  6. 6 - Building a Custom Variable in GTM
  7. 7 - Creating a Look up Table Variable
  8. 8 - Sending the Dimension Value to Google Analytics
  9. 9 - Use Cases for these User Labels

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