Learn how to label users in Google Analytics using Google Tag Manager. Discover a simple technique to tag users directly in Google Analytics on your website. The course covers why labeling users is important, examples of labeling site visitors, using UTM parameters, Google Analytics custom dimensions, building custom variables in GTM, creating lookup table variables, and sending dimension values to Google Analytics. The teaching method includes live streaming and practical demonstrations. This course is intended for digital marketers, web analysts, and anyone interested in enhancing their Google Analytics skills.
Overview
Syllabus
- Intro
- Why Label Users in Google Analytics?
- Example 1: Labelling Site Visitors Who Are Newsletter Subscribers
- Using UTM Parameters
- Using Google Analytics Custom Dimensions
- Building a Custom Variable in GTM
- Creating a Look up Table Variable
- Sending the Dimension Value to Google Analytics
- Use Cases for these User Labels
Taught by
MeasureSchool
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