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The Most Complete Introduction to Google Tag Manager (GTM) for 2023

via Skillshare


In this class, you will learn all the basic Google Tag Manager concepts, tools, and tags as well as how to set it up on the 4 most popular sites and e-commerce builders.

I'll show you some best practices and naming conventions I've been using for the past few years. As well as teach you to troubleshoot any problems that might arise.

We’ll go step by step over the setup of the 3 most popular tracking tools (Google Analytics, Google Ads, and Facebook pixel).

And the best part is you'll learn to do all this without any special technical knowledge or the need of your IT department.

By the end of this class, you will have a deep understanding of Google Tag Manager (GTM) and a basic starting point for all your future tag integrations.


"Had zero knowledge of tag management and it was really easy to follow. Each lesson was adding a new level of complexity that was just right above the previous one and in the end I had a really good understanding of the platform."
Gabriel Dena

"Fantastic, highly professional course, polished and info rich. Well done! Please make more courses ... Your teaching style speaks wonders to my learning style. Great job!"
Susanne Cardwell

"Awesome course. I did not know anything about GTM and the tracking concept before enrolling in this course. After I go through the course I can set up tracking on my website using GTM successfully."
Muhamed Afizan Jaafar


This class is loosely structured into three modules each with a specific purpose:

  • The initial Google Tag Manager installation and browser setup. We’ll take a look at some of the essential browser plugins that will help you debug and troubleshoot problems.
    I’ll show you how to create and set up GTM on the most popular eCommerce platforms (WordPress, Shopify, Squarespace) and a custom website.
    We’ll go through some of the most common problems that might occur during your setup and how to solve them.

  • Google Tag Manager overview and some good practices. A few lessons will be a bit more theoretical as I’ll explain different parts of the Google Tag Manager interface. We’ll take a look at what tags, variables, and triggers are used. I will also give you some of the best practices I've picked up over the years.

  • Set up 3 essential tags and publish them. In the end, we’ll also set up all the must-have tracking like Facebook, Google Analytics, …
    Then we’ll take a look at how to create a new version and publish the container on your website.
    We will also take a look at how to copy and paste your tags to different containers and accounts.
    Most importantly we'll learn how to check if your tags work correctly with the help of Google Tag Assistant.


If you’ve just started your own eCommerce store and would like to learn how to set up a Google Tag Manager, then join this class. You'll learn the most essential tracking concepts that each business nowadays needs.

If you are a marketer who wants more control setting up marketing tools and doing faster experiments without involving the IT department, then this class is for you as well.

So, stop thinking and start learning now!

PART TWO: A class about more advanced GTM concepts is available here:


  • Introduction to The Class
  • What is Google Tag Manager and Why do You Need it
  • Interface overview
  • Best Practices & Considerations
  • Naming conventions
  • Useful Chrome Plugins For Working With Google Tag Manager
  • Create a Google Tag Manager Account
  • The Overview of 5 Instalation Methods
  • Manual Installation of Google Tag Manager on Your Website
  • Wordpress Setup of Google Tag Manager
  • Shopify Setup of Google Tag Manager
  • Squarespace Setup Of Google Tag Manager
  • Inject GTM Container to any Website
  • Google Analytics Setup & Publishing The First Version
  • Google Ads Remarketing Setup
  • Testing & Debugging Before Publishing a New Version
  • Facebook Pixel Setup
  • Copy Tag and Export Container
  • Troubleshooting Problems You Might Encounter
  • The Wrap up

Taught by

Ziga Berce


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