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Udemy

Google Analytics Beginner to Advanced | Setup + Audit

via Udemy

Overview

Save Over 40% with an Annual Subscription to Udemy Personal Plan.
Learn to set up Google Analytics, audit your settings and create reports to find your product & business opportunities

What you'll learn:
  • Installing Google Analytics directly & via Google Tag Manager
  • Setting up Raw, Reporting and Testing views
  • Creating custom dimensions and metrics
  • Setting up custom alerts to notify of sudden drops or spikes
  • Using UTM parameters and acquisition reports
  • Setting up goal and events to track activation
  • Using cohort tables to monitor retention
  • Creating custom reports in Google Data Studio

This course is designed to take you to the next level no matter whether you're a beginner or power user of Google Analytics.

This course will guide you through:
- Installing the old Universal Analytics & new Google Analytics 4
- Creating a professional structure of views
- Auditing your admin settings like a pro (e.g. filters, segments, alerts, dimensions, metrics, linkage, etc.)
- Setting up goals and events to track any click or move your users make (in case you wish to do so)
- Discussing business models and funnels
- Building scheduled reports to monitor product performance

The goal of the course:
1. Understand 99% of Google Analytics's functionality
2. Impress your business partners, clients and/or shareholders with new reports and insights
3. Find a scala of product opportunities to start working on

Taught by

Ruben Portz

Reviews

4.1 rating at Udemy based on 154 ratings

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