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Coursera

Behavior Architecture - Understanding Human Behavior

Fractal Analytics via Coursera

Overview

Understanding human behavior can be quite challenging, even with numerous theories available. The fact that we're still struggling raises the question: why are we failing? Is it because we're not applying the theories properly, or could there be issues with the theories themselves? In this course, we'll explore the fascinating world of human behavior and the reasons behind our difficulties in understanding it. We'll investigate whether the problem lies in how we use the existing theories or if the theories themselves need improvement. Along the way, we'll also learn new strategies to better understand and influence human behavior. This course is suitable for beginners and those with some knowledge, including professionals, students, and enthusiasts from diverse backgrounds. It is designed for individuals of all backgrounds and professions who are interested in exploring the world of human behavior. By the end of this course, you'll be able to: 1. Develop a better understanding of traditional human behavior theories. 2. Establish a connection between the human brain and behavior. 3. Identify the loopholes in traditional human behavior theories. 4. Assess the importance of different factors that come into play in human decision-making. 5. Apply new techniques and strategies to influence human behavior the right way. 6. Gain paradigm-shifting knowledge about human behavior.

Syllabus

  • Exploring Human Behavior
    • In this module, you'll explore the intricate connection between the human brain and behavior. Through an in-depth analysis of traditional human behavior theories, you'll will not only develop a nuanced understanding of established frameworks but also identify their inherent flaws and limitations.
  • Decision-making Decoded
    • In this module, you'll delve into the intricate world of human decision-making, gaining valuable insights into the multifaceted factors that shape choices. You'll also learn the significance of emotions, context, and heuristics as integral components influencing the decision-making process.
  • A Fresh Start
    • In this module, you'll gain profound insights for managing and influencing human behavior. You'll be able to apply these techniques and strategies that go beyond conventional approaches, enabling you to understand and influence human behavior the right way.

Taught by

Fractal Analytics

Reviews

4.8 rating at Coursera based on 18 ratings

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