This was, hands down, my favorite online course ever. I thoroughly enjoyed both the content and the warmth and competence demonstrated by Professor Nader Tavassoli. I loved how Professor Tavassoli sprinkled in real-life examples to reinforce his talking points. Finally, I thoroughly enjoyed how the professor advanced the conventional concepts of branding into groundbreaking and innovative areas such as internal branding. He even addressed critical areas like change management. I hope to meet Professor Nader Tavassoli one day and/or take his classes in-person. If the quality of classes at London Business School mirror his innovative thinking and style, it's a marvelous endorsement for London Business School overall.