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Business Models for Technology Innovators

Arm Education via edX


Are you an engineer, technology innovator or just curious about the rapidly evolving landscape of what’s possible in the 4th Industrial Revolution? Learn through a series of case studies how to understand and deploy business models to capture value and maximise the opportunities of your technology passion.

Sparking the world’s potential and transforming lives globally requires having not just a great technical idea, but one that fits into an effective business model that captures value at scale.

Arm’s semiconductor technology is everywhere computing happens, yet we don’t manufacture anything. Instead, we license our IP to a rich eco-system of more 1000 partners, who transform their ideas into applications that positively impact the lives of billions in a globally connected world.

In this case-study centred course produced in collaboration with Duke Corporate Education, you will explore a range of business models and how your contribution could and should fit in, whether that be in a large organisation or a start-up.

These cases studies will form the context behind the critical skills you’ll need to understand the interconnected relationship between technology, product innovation, and business models.

This is especially useful for those learners working their way through more technically-orientated content, but also of wider interest to the technically curious.

Over the 6 modules of the course, you will gain a key overview of:

  • The four key product development lessons for aspiring innovators and engineers

  • The relationship between business and technology and how this has changed over time

  • The major components of business models and how they are deployed in the technology sector

  • The role of digital transformation processes and the impact of technology market trends in relation to business models

  • The importance of partnership networks/ ecosystems

  • How to assess, select and pivot to different business models

The convergence of technologies such as Artificial Intelligence (AI), Robotics and the Internet of Things (IoT) is driving the creation of new industries, products and services that are reshaping modern life. As a forward-looking technology innovator, you’ll need to be able to understand, evaluate and deploy appropriate business models that will take maximum advantage of these new opportunities.

Stay aware of the bigger picture and develop your business skills by enrolling in our course today!


The course consists of three modules:

Introduction to Technology and Business Models

This module focuses on business models, how they’re applied and relationships between business and technology.

The Digital Transformation Journey

This module looks at how technology is changing the world of business, both as a consumer and provider.

Building Effective Business Models

This module is about partnerships and business ecosystems and how to assess, choose and apply business models.

Taught by

Alec Sanderson, Becky Ellis, Herman Singh and Dion Chang


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