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University of California, Irvine

Cluster Analysis, Association Mining, and Model Evaluation

University of California, Irvine via Coursera

Overview

Welcome to Cluster Analysis, Association Mining, and Model Evaluation. In this course we will begin with an exploration of cluster analysis and segmentation, and discuss how techniques such as collaborative filtering and association rules mining can be applied. We will also explain how a model can be evaluated for performance, and review the differences in analysis types and when to apply them.

Syllabus

  • Cluster Analysis and Segmentation
    • Welcome to Module 1, Cluster Analysis and Segmentation. In this module we will explore cluster analysis, a popular unsupervised learning algorithm. We will also review the two major styles of cluster analysis, and discuss potential applications to different industries.
  • Collaborative Filtering, Association Rules Mining (Market Basked Analysis)
    • Welcome to Module 2, Collaborative Filtering, Association Rules Mining, & Market Basket Analysis. In this module we will begin with an explanation of collaborative filtering and association rules mining, and how these techniques are used to make automatic predictions. We will also take a closer look at the various common applications of market basket analysis.
  • Classification-Type Prediction Models
    • Welcome to Module 3, Classification-Type Prediction Models. In this module we will begin with an explanation of how classification-type prediction models are evaluated for performance, and how a confusion matrix can help visualize that performance. We will also discuss the applicability of cluster analysis, and how it can be used to detect rare events such as fraudulent transactions.
  • Regression-Type Prediction Models
    • Welcome to Module 4, Regression-Type Prediction Models. In this module we will review how regression analytics are used for both hypothesis testing and prediction, and how a scatter plot can be leveraged to better understand the relationship between two variables. We will also discuss the differences between correlation analysis and a regression analysis, and a look at simple vs multiple regression.

Taught by

Julie Pai

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