Overview

Class Central Tips

In a world of information overload, how does one find reliable information? Science is supposed to be the answer to our society's complicated challenges. However, as the Covid-19 pandemic highlighted, not understanding what is fake news, misinformation or what is fact may lead to widespread public mistrust, or turn science into fuel for conspiracy theories or propaganda. Scientific findings are prone to change, making it difficult to effectively communicate them to the public. This fosters broad public skepticism towards major institutions, from the government to media to science. So, how can we communicate science effectively? And how can we rebuild trust in science? As a result, it is critical that we reconsider our science communication practices to recover public trust. This course offers a current overview of science communication. We cover a wide range of topics like fake news, mis- or disinformation, but also how to combat these practices. We explore how major stakeholders (scientists, policymakers, science communicators and citizens) can work together to improve science communication. And we tackle how people and organizations can earn and maintain public trust via effective science communication. We recommend this course to scientists, journalists, policymakers or any learners interested in science communication. More information can be found at www.trescaproject.eu (This project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No 872855.)

Syllabus

Module 0

Welcome to the course! In this module, you will learn about the importance and relevance of effective science communication in the digital world. We will outline various topics and important concepts that will be discussed in the next modules.

Module 1: The Digital Communication Ecosystem

In this module, you will explore the effects of digital media on science communication and the implications on social trust.

Module 2: The (Social) Scientist

In the age of misinformation and fake news, there seems to be a public outcry for ‘trust in science’. This module shows you how social scientists produce knowledge and what challenges they face in communicating science.

Module 3: The Journalist

In this module, you will learn how journalists combat threats like fake news or misinformation. We also discuss how they ensure and navigate responsible and reliable reporting in today’s world.

Module 4: The Policy Maker

Policymakers make decisions in light of competing opinions on scientiﬁc issues. But what should they do to maintain public trust? In this module, you will explore evidence-based policymaking and the crucial role of science communication in the process.

Module 5: The Misinformation Road is Paved with Good Intentions

Digital media go hand in hand with misinformation. Why is that? In this module, you will learn how digital media facilitate the spread of (mis)information but also provide the tools to combat it.

Module 6: The Citizens

As a science communicator, you need to take in mind your audiences’ needs and characteristics to effectively get your messages across. This module will help you understand how people interpret scientific knowledge. Additionally, we look at strategies to engage citizens with science communication.

Module 7: Conclusion

You are getting to the end of the course. Let’s reflect on your learnings in the previous modules and identify best scientific communication practices we discussed.