Learners will be introduced to numerous techniques to gather data from and about users.
This course is part of the User Experience (UX) Research and Design specialization offered on Coursera.
What you'll learn:
Find out what user needs assessments are, what qualitative research is, and how the two are related.
Learn an end-to-end methodology for qualitative research that is suited for understanding user needs. The methodology
includes knowledge of semi-structured interviews, in-situ observation, and affinity walls.
Be exposed to good practices for conducting semi-structured interviews, in-situ observation, and affinity walls.
Gain some experience with semi-structured interviews, in-situ observations, and affinity walls.