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University of Leeds

Create a Professional Online Presence

University of Leeds via Coursera

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Overview

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Our digital identity and how we present ourselves online are essential for our professional lives. Learn how to create a professional online presence that enhances your employability and puts you in the spotlight for all the right reasons. In this course, you will learn about the elements that make up your professional online presence, and how to take control of your digital identity. With expert guidance, you’ll learn how to present yourself and your skills in an authentic and professional way and how to make your online presence have a positive impact on your career. From Facebook to Instagram and beyond, you’ll explore which social media platform suits your career goals and how to select which platforms you should build your professional persona. You’ll also develop an actionable plan to make your online profiles work in your favour. You’ll consider your privacy and security settings, and learn how to build and manage a professional network. You will understand how different types of online content work on different audiences and examine the ways in which conduct and tone can affect your professional reputation online. By the end of the course, you’ll understand the importance of your online identity and how to manage it to boost your employability. This course is one of many, offered by Click Start, a UK training programme designed to help young people develop digital skills. Click Start offers a limited number of scholarships giving free access to young people in the UK. Check the FAQs to see more detail and follow the link to check if you are eligible for free access today.

Syllabus

  • Week 1 - What makes up your professional online presence?
    • This week, you will explore whether your own professional online presence is helping or hindering your career. During the activities, you’ll explore the risks and benefits of having a presence online, look at your digital fingerprint and explore different audiences and privacy settings. You’ll explore what you can do to improve your online presence or make it more professional, look at different approaches and find out about some easy changes you can make. The final steps will guide you through the process of turning your experience and skills from your CV into something impactful.
  • Week 2 - How do you build your professional network?
    • This week you’ll explore how to use different platforms to build your professional online presence and work towards creating a plan to keep your professional online presence up to date. During the activities, you will explore different social and publishing platforms which may be useful for creating or boosting a professional profile online. You’ll consider their relative strengths and how they will fit your goals. You will also explore how to create and maintain a network of professional contacts to achieve your professional and personal development goals. At the end of the week, you’ll be exploring how to create an effective plan for your online professional presence, and sharing plans with other learners.

Taught by

Meg Pickard

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Reviews

5.0 rating, based on 1 Class Central review

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  • Anonymous
    I enjoyed this course. I learned so much about developing a professional online presence. I am grateful to be given a deeper insight into this valuable topic.
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