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CreativeLive

Protect and Profit From Your Intellectual Property

via CreativeLive

Overview

Copyright, trademark, and intellectual property are all terms that creative professionals throw around, but being aware of them isn’t the same as understanding how they apply to you and your work. And while working with a lawyer can be helpful, it can also be costly and time-consuming – the best solution for most creatives is to become your own informed advocate.

In Protect and Profit From Your Intellectual Property, Rachel Rodgers will explain how intellectual property works, how to quickly and easily protect your creations, and a host of ways to make more money from what you’ve already created. 

You’ll learn about:

  • Conducting an IP audit
  • Licensing your work
  • Protecting your copyright and trademarks

Whether you’re a photographer, filmmaker, designer, or entrepreneur, this class will give you the skills and confidence to defend and profit from your unique creations.

Syllabus

  • Why Intellectual Property Matters to You
  • Protecting Your Intellectual Property
  • Mining to Create Great IP
  • Prioritize Your IP
  • Prioritizing In Action with Students
  • Strategies to Prioritizing Your IP Process
  • How to Re-Work Your IP
  • Successful Licensing with David Moldawer
  • Successful Technology Story w/ Suzi Istvan
  • Protecting Your Work
  • Copyright: What It Is & How It Works
  • Why Trademarks Matter
  • How to Create an Amazing Brand Name

Taught by

Rachel Rodgers

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