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Berklee College of Music

Creativity & Entrepreneurship

Berklee College of Music via edX


Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.

Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys.

The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock._ Creativity & Entrepreneurship _applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.

Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio.

About video original music "Maria Antoinette" by Leo Pigot (feat. Brite Lite Brite)


Lesson 1: INSPIRATION: The Entrepreneurial Mindset

  • What is Entrepreneurship after all?
  • Why musicians are natural entrepreneurs
  • 5 Skills of Successful Innovators
  • Seeing What Others Don’t/Learn to Observe

Lesson 2: CREATION: Team Building and Product Development

  • Connecting with your Intentions
  • Process of Reduction
  • Falling in love with a Problem
  • Prototyping
  • Iteration


  • Understanding your Customer
  • Building a Team
  • Developing your Brand
  • Presenting

Lesson 4: REJUVINATION: The Inner Game of Entrepreneurship

  • Coping with Failure
  • The Art of Relationship Building/Developing a Network
  • Learn to Replenish
  • Panos’ This much I know is True

Taught by

Panos Panay


2.3 rating, based on 3 Class Central reviews

Start your review of Creativity & Entrepreneurship

  • Profile image for Celine

    Celine completed this course and found the course difficulty to be very easy.

    This course is a series of short videos on different aspects of entrepreneurship with interviews by a lot of successful people in different creative career paths, but it's nothing too spectacular. If you are serious about creating a business out of your music and curious about the mindset you need to have to achieve success, this covers all the basic ideas. It just doesn't go in depth.
  • Profile image for Fab

    Fab completed this course, spending 3 hours a week on it and found the course difficulty to be very easy.

    More than a course, a series of videos with interviews to a number of artists, managers and designers. Some valuable bits of information here and there. It won't change your life but it's worth watching if you are looking for ideas.
  • Nikhil

    Nikhil completed this course.

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