Taken this course? Share your experience with other students.
Want to be the leader with the winning business strategy for the digital future?
Ambitious digital-driven startups are creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way―what are you and your company doing?
In this course, part of the Digital Leadership MicroMasters program, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way.
With current case studies and practical experience-based advice, learn how to rethink traditional business models from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.
Taught by a professor with expertise at the intersection of business and digital strategies, this course will equip managers to step up to play important roles during the digital transformation processes within companies. Chances are that the company where you work now is engaging in some digital transformation activities and this course will provide you with skills and perspectives to play pivotal roles and guide your company.
I cannot recommend this course. The content is light on detail and provide very little by way of "strategy" as the name suggests. Half the lectures seem to concentrate on summarising emerging technologies rather than anything useful. The assessments are vague and often don't seem related to the content provided.
This course provides in depth understanding on digital transformation road map for companies across various industries. It has lot of case studies and practical scenarios are given as part of assessment to test your understanding and application of the same. Overall, a great course for those who are keen to learn about digital transformation.