China is one of the world’s most populated countries and one of the largest markets with an increasingly powerful economy. As a result, China influences the world with its outbound travel, trade, politics and culture. China is a society transforming itself through economic development where travelling and tourism play an important role.
The purpose of this subject is to introduce travel trends within and outside China from global perspectives and to explore the present and future development in China’s tourism and hotel business.
This interactive course empowers you to understand China’s tourism sector from a global scale to its local impacts.
Chloe K. H. Lau, Zhaoping (George) Liu , Hanqin Qiu, Denis Tolkach, Vincent Tung, Markus Schuckert, Yvonne Li Zhisheng and Muhammad Aamir Khan