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Overview

Il turismo è una delle industrie più dinamiche e in evoluzione in tutto il mondo. In questo corso esamineremo le principali tematiche, strategiche e di marketing, delle imprese della filiera. Tale settore è infatti strategico in Italia, una delle prime destinazioni quotate in tutto il mondo, con oltre 200 milioni di presenze ogni anno.

Il corso fornisce agli studenti le core competences e gli strumenti metodologici di base necessari per analizzare le politiche strategiche e di marketing delle imprese operanti nel settore turistico. Il percorso formativo si propone di trasmettere le capacità operative nonché le soft skills necessarie ad applicare concretamente le conoscenze e le metodologie acquisite durante il corso, composto da 10 macro-argomenti che sono riassunti tenendo conto dei diversi settori: dalle imprese di trasporto a quelle ricettive, dalle imprese di ristorazione al settore crocieristico, passando per le agenzie di viaggio, i tour operator ed in generale il destination management.
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The scope of this course is to analyze the main strategic and marketing topics of one of the most dynamic business in Italy: tourism. Our country is in fact one of the most popular destinations in the whole world, with more than 200 million tourists per year. By the end of this MOOC, the students will be able to analyze touristic businesses in terms of strategy and marketing policies thanks to the core competences and methodology that they will be provided with. The lessons will cover 10 macro-areas such as transport companies, tourist accommodation, food industry, cruise industry, travel agencies, tour operators and destination management, and they all pursue the object of enriching the users with both the operational and soft skills required in this field.

Taught by

Valentina Della Corte

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