In order to sustain themselves, organizations need to compete for scarce resources both in input and output markets. Because of this organizations need to create some kind of competitive advantage.
In this business and management course, suitable for managers and leaders in midsize to large organizations, you will learn the principles of organizational design and how design elements can be leveraged to gain competitive advantage. We will discuss various organizational structures and how an effective organizational design can help achieve a company’s goals and objectives in a sustainable manner. Since organizations involve collaborative activities, you’ll also learn how to create suitable control systems, decision-making processes and culture and reporting relationships to ensure that the efforts of a diverse set of employees are suitably coordinated to achieve the organizational purpose.
This course will be running over six weeks.
Week 1 :
Interrelationship between organization structure and strategy
Case used – Joy of Running
Relationship between organizations and markets
Control systems in organizations
Case used – Cunningham Motors
Leveraging specialization in organization design
Competitive advantage achieved through different designs
Case discussion of Ford Motors Company and General Motors
Decision making framework for outsourcing
Variety versus scale tradeoff
Different Organization Structures – functional, divisional and Matrix
Case discussion of a Consumer Durables Company having a hybrid structure
Structural tradeoffs – complexity, formalization and centralization
Mechanistic and Organic designs
Case discussion of Acme and Omega
How to manage structural change
Case used – VFM Solutions
Putting it all together