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Platform Strategy for Business

Boston University via edX

1 Review 1914 students interested
Found in Business
  • Provider edX
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate $200 Certificate Available
  • Effort 4-8 hours a week
  • Start Date
  • Duration 6 weeks long
  • Learn more about MOOCs

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Overview

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.

Learners in this course will solve real-life problems using concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory.

The instructor for this course literally wrote the book on the topic: “Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You.

This course is part of both the Digital Leadership and Product Management MicroMasters programs.

Syllabus

Week 1: Foundations 
What’s happening in the economy.  Why platform firms are fundamentally different than product firms.
 
Week 2: Architecture 
Components of and design principles of successful platforms.
 
Week 3: Launch 
Strategies for solving the chicken-or-egg problem and how to gain critical mass.
 
Week 4: Monetization 
Why pricing is different in platform markets and how to choose price.
 
Week 5: Open vs Closed 
How Steve Jobs got it wrong the 1st time.  How to choose what to give away and what to keep.
 
Week 6: Strategy 
Why product strategies fail for platforms and how to compete in a network market.

Taught by

Marshall Van Alstyne

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Review for edX's Platform Strategy for Business
5.0 Based on 1 reviews

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Michael M
5.0 2 years ago
by Michael completed this course.
Great class on changes in business models, org structure, and competitive strategy. Differences in how to run a platform company really do represent a departure from how to run a product company. Instructor really knows the material. Monetization section has a nice simulation exercise. First run of the class had challenges administering the final. Overall highly recommended.
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