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University of Maryland, College Park

Establishing Product-Market Fit

University of Maryland, College Park via Coursera

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Overview

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Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce. Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX). Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit. Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.

Syllabus

  • Introduction to Establishing Product-Market Fit
  • Defining Product-Market Fit
  • Identifying Underserved Customer Needs
  • Determining Your Target Customer
  • Module 5: Defining Your Value Proposition
  • Specifying Your Feature Set
  • Creating Your Prototype
  • Testing Your MVP with Customers
  • Improving Product-Market Fit
  • Final Thoughts

Taught by

Dr. James V. Green

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Reviews

4.8 rating, based on 36 Class Central reviews

4.5 rating at Coursera based on 56 ratings

Start your review of Establishing Product-Market Fit

  • Anonymous
    I recently completed a course on product market fit and I must say, it was an eye-opening experience. The course was well-structured and covered all the essential topics in great detail. The instructors were knowledgeable and provided valuable insig…
  • Anonymous
    This is the second course I have completed and so far I'm happy with the clarity on how topics are explained and elaborated. As someone who is trying to break into PM, I feel more prepared about the overall PM role landscape and its main responsibilities, with this course in particular for what concerns how to establish Product-Market Fit.
  • Anonymous
    The course was up to my expectations. Very well structure course. The content, speed, relevance was perfect. Nice job by the instructor. It starts with the concept of product-market fit. The broad framework consists of 6 steps. Starting with the…
  • Anonymous
    Completing Dr. James V. Green's course on Product Market Fit has been an enlightening and transformative experience. As a product designer with a keen interest in entrepreneurship and product Management, I can confidently say that this course exceeded my expectations in every aspect.

    The course structure was well-organized, with each module building upon the previous one. The assignments and quizzes were thoughtfully designed to reinforce our learning and encourage critical thinking. Additionally, the availability of supplementary resources, such as reading materials and video lectures, allowed us to explore specific topics in greater depth.
  • Anonymous
    I can not believe what I have seen in this course.

    It is the ABC-Z of product management with its associated roles like product marketing manager, product design and brand manager.

    I recommend this course for people that are willing to switch industry and switch roles.
  • Metallurgical And Materials Engineering
    The course was well taught. It was so easy to relate with the examples given by the tutor.

    I am very happy I attended this course ( Establishing product market fit). It has given the insight on how to go about creating a market fit product. I have gained knowledge of how to arrive at a minimum viable product.(MVP).

    I can now confidently put to a good use all that I have learnt here and I look forward to learning more in this course. I am eager to even go further in the course.
  • Anonymous
    This course, Product Market Fit, will teach product leaders, just as the name describes, how to understand what makes a good fit for a product in a particular market and how to innovate and re-innovate based on customer needs and customer feedback on how your product fairs or fails to meet those needs. Anyone taking this course will gain a better understanding of the importance of customer interviews.
  • Profile image for Swapnil Shimpi
    Swapnil Shimpi
    I found the course to be very informative and helpful. Ash Maurya does a great job of explaining the concept of product-market fit in a clear and concise way. He also provides a lot of practical advice on how to achieve product-market fit.

    If you are a product manager, entrepreneur, or anyone else who is interested in learning more about product-market fit, I highly recommend this course.
  • Anonymous
    I am so delighted to learn from this tutor with a great explanation and real life scenario. This course have really change my mindset and way of thinking. Currently in labour markets, it's has given an edge as a data analyst. In terms of how analyze customers, market and competitors.
  • Anonymous
    The course is very detailed with content that is easy to articulate and follow through. The course structure is well done and allows for gradual build up into understanding product market fit from the starting point of identifying the target market to eventually having a product ready for the right market. Examples provided are relevant, unique, interesting and very informative. The tutor is extremely knowledgeable and experienced on the topic of product market fit thus making the course valuable, interesting and worth the time. I look forward to practicing the lessons learnt and eventfully developing a product that is fit for a market.
  • Anonymous
    Lots of valuable and insightful information, identifying key areas of product market fit and user testing/interviews.

    It would be valuable to see more information on creating non biased interview questions.
  • Anonymous
    Each course of the specialization is amazing and exciting. This course is a perfect FIT to continue developing my startup project. Thanks professor Green for share your knowledge and expertise.
  • Anonymous
    A very good course on how to establish a minimum viable product to the market and enhance chances of success. This is is a valuable course for product engineers. Recommended.
  • Anonymous
    It is pretty great course, full of valuable information.
    I'm looking forward to attending the next course.
  • Anonymous
    It'a a pretty grat course, that goes from the beginnig to the "end" of a process of building a product. It's not full of cliches, and goes deeper on some concepts. The didatic it's great, the slides ant tha way the teatcher speaks made me pay atetion in everything.

    The only thing I think it was missing, it's to go more deeper on the how to identify the moment to pivot and how to pivot. And started the course wishing to learn more about this.
  • Anonymous
    This course was extremely helpful to me, as someone who has worked closely with Product Management, but did not have a good understanding of establishing Product-Market Fit. The pace, examples, and explanation were insightful, and everything circled back to the main focus of this course. I feel better equipped to collaborate with my colleagues, and this knowledge has better positioned me to do so.
  • Anonymous
    I learnt so much about user stories, wireframe and prototypes. these speaker has a way of minimizing his sentences to the minimal but still convey relevant information in a clear way. I truly enjoyed these school for this course .it is easier than others I have attended
  • Anonymous
    The success of any product is existing in/for the right target market and being able to establish a product - market fit is certainly a critical stage in product development. This is very useful content. I really appreciate and must apply it
  • Anonymous
    I've enjoyed the course format and content. The visuals and practical examples were on point. The course tackles the essentials needed by aspiring startup owners, product managers, and other experienced professionals.
  • Anonymous
    great introduction to the topic. Thanks to the brief and precise nature of the videos, one can complete the content in a fairly short amount of time. What was lacking for me were further references for reading
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