This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.
By the end of this course, you'll feel able to judge the success of innovation projects; analyse how organizational structure, culture and resources are key in adoption; make recommendations for adoption in relation to organizational contexts; demonstrate how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability; and apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.
HOW TO IDENTIFY A SUCCESSFUL INNOVATION
You will learn about the key features of an innovation which affect its adoption and assess this by drawing on two real-world innovations (robotic surgery and community health workers in Brazil).
ORGANISATIONAL AND HUMAN FACTORS THAT AFFECT ADOPTION OF AN INNOVATION
You will learn about the features of an organisation as well as the human characteristics that affect an innovation's adoption.
COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION
You will learn about Country of Origin affects and how cognitive, normative and affective aspects can affect the diffusion of an innovation including unconscious bias.
IDENTIFYING THE END USER AND SECURING ENGAGEMENT
You will learn about the process of adopting an innovation within a clinical setting, including identifying who the change agents are and how you would adapt a pitch based upon your audience.