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Coursera

Hospitality Luxury Brand Management

Starweaver via Coursera

Overview

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Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century. In this course, you will develop expertise in luxury hospitality brand management through a comprehensive journey from foundational principles to cutting-edge innovations. You'll explore market dynamics, customer experiences, and the role of digital transformation. Discover how to redefine luxury for the modern era and excel in managing luxury brands. This course is suitable for individuals who are, 1-Aspiring hospitality professionals seeking specialization in luxury brand management. 2-Junior managers and supervisors in luxury hospitality establishments. 3-Marketing and brand executives focusing on luxury hospitality services. Learners should have, 1-Basic understanding of the hospitality industry. 2-Familiarity with marketing concepts. 3-Awareness of luxury brands and their significance in the hospitality sector.

Syllabus

  • Luxury Hospitality Branding Fundamentals
    • This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals. This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals.
  • Maintaining Brand Consistency and Quality
    • This module focuses on the crucial aspects of maintaining brand consistency and quality in luxury hospitality. Learners will explore the significance of consistency, challenges faced, and real-world applications through case studies. The module also addresses quality standards, their impact on guest experiences, and the business aspects of luxury brand management.
  • Luxury Hospitality Trends and Experiences
    • This module explores the evolving trends and experiences in luxury hospitality, focusing on gourmet dining, wellness, exclusive travel, and curated experiences. Learners will gain insights into the world of Michelin-starred restaurants, luxury spas, and personalized travel, understanding how these trends contribute to the overall luxury experience.
  • Managing Luxury Hospitality Brands
    • This concluding module focuses on the challenges and opportunities in managing luxury hospitality brands. Learners will analyze case studies of successful brand management, explore the evolving landscape of luxury, and delve into innovations shaping the future. The module emphasizes crisis management, technology's role, and ethical considerations in the luxury hospitality industry.

Taught by

Vanesa Robles

Reviews

4.8 rating at Coursera based on 12 ratings

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