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Listen up! How to Launch and Grow a Hit Podcast

Knight Center for Journalism in the Americas via Independent

Found in Digital Media

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Overview

You will learn what the larger podcast landscape looks like and how it came to be, understand the process of developing an idea from a kernel to something that could possibly win a pitch fest or accelerator from someone who’s done it, get an introduction to audio editing software, learn how to reach and engage an audience, and then how to think about making money off of your idea.

All of our instructors are accomplished podcast pros who will walk you through their area of expertise. The modules that each instructor will be teaching are organized by natural progression, but there will be some overlap.

This course is open to anyone who feels like the podcasting boom that’s been happening for the past few years may have passed you by; you’ve got all the time in the world to make something great that we all need to hear.

 

 

Syllabus

Module 1: Podcast 101 with Caitlin Thompson

This week you will get a landscape overview of podcasting.

This module will cover:

  • Where we’ve been
  • Where we are now
  • How it all works

 

Module 2: Show development with Tobin Low

This week you will learn how to shape an idea into a podcast pitch.

This module will cover:

  • The basics of developing a new show
  • The questions you should be able to answer when pitching a podcast
  • How to start defining your production needs

 

Module 3: Production basics with Rose Eveleth

This week you will learn about the myriad ways that podcasts are actually made.

This module will cover:

  • Recording tools and techniques
  • Basic tape editing and processing
  • How to get your final product out into the world

 

Module 4: Podcast analytics and audience engagement – what it is and where it’s going with Jacob Kramer-Duffield

This week you will learn about just what we mean when we say “analytics” in podcasting.

This module will cover:

  • The history and structure of measurement and standards
  • Some of the baseline numbers that the industry revolves around
  • Where things are headed

 

Module 5: Sales and commercial viability with Jennifer Barish

This week you will learn about different revenue models in podcasting and its implications for media companies and independent creators.

This module will cover:

  • The wild world of podcast ads (past, present, and future)
  • Crowdfunding & premium subscription models
  • Revenue expectations vs. reality

 

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