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Philanthropy University

Storytelling for Impact

Philanthropy University via Independent


People remember stories, but forget facts.  The best stories are those that spread great ideas like wildfire, taking their audience on an emotional journey and inspiring them to take action. This is why effective storytelling for nonprofits is such a powerful - and essential - tool, in order for you to grab people’s attention, make your message memorable, and inspire others to contribute to your cause.

This free online storytelling course is packed with tools, best practices, and a step by step narrative framework that will enable anyone to improve how they create and share their stories.  You will learn how to translate facts into emotions, turn the typical “I” story into a “we” story to engage your audience, craft a catchy Super Short Story for social media, and apply the secrets used by master storytellers such as Steve Jobs and Hollywood writers to make your story come alive. 

Along the way, you will meet an expert practitioner who will explain why the art of storytelling is their #1 recruiting and fundraising tool, and how it has helped transform their organization to maximize their impact.



Module 1: The Power of Storytelling
Understand the benefits of storytelling, including how stories evoke emotions and move people to greater action

Module 2: Create Your Story (Part 1)
Learn how to write the first 2 steps of the Narrative Arc: Hook & Challenge

Module 3: Create Your Story (Part 2)
Learn how to write the final 4 steps of the Narrative Arc: Solution, How-To, Impact & Next Steps

Module 4: Tailor Your Story to Your Audience
Edit and tailor your story to your audience’s interests, and create your Call to Action

Module 5: Share Your Story
Choose the best story medium for your narrative: Written, Spoken, Video or Audio Story, and build your Story Bank for the future



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