Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.
Using Design Principles to Innovate and Find Opportunities
-You will learn that the first step in the design process is finding opportunities. Human-centered designers do so by immersing themselves in a particular user context to identify areas of focus for design innovation.
-How do we take the opportunities that we've uncovered and turn them into new possibilities? In this module we'll explore ideation, sketching, and storyboarding as tools to generate and communicate ideas.
Prototyping to Learn
-It is easy to think of prototypes as “drafts” of the final design, but in this module we’ll teach you to think of prototypes a bit differently: as tools for learning. We will discuss approaches for maximizing the amount that you learn from prototypes, and iterating your way rapidly toward outstanding results.
Leading Design Innovation
-How do you bring design innovation to your organization and sustain it over time? In this module we will learn theory and practical techniques to help you lead an organization that routinely produces innovative products, services, and systems.
Elizabeth Gerber, Pam Daniels, Edward Colgate and Greg Holderfield