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O.P. Jindal Global University

Machine Learning for Marketing

O.P. Jindal Global University via Coursera Specialization

Overview

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Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Explain how analytics and decision science approaches for marketing can enhance the quality of marketing decision-making. Foundation in digital marketing analytics to understand the consumer journey, intent, and activity on your business website.

Syllabus

Course 1: Supervised Learning and Its Applications in Marketing
- Offered by O.P. Jindal Global University. Welcome to the Supervised Learning and Its Applications in Marketing course! Supervised learning ... Enroll for free.

Course 2: Unsupervised Learning and Its Applications in Marketing
- Offered by O.P. Jindal Global University. Welcome to the Unsupervised Learning and Its Applications in Marketing course! In this course, you ... Enroll for free.

Course 3: Introduction to Decision Science for Marketing
- Offered by O.P. Jindal Global University. Welcome to the Introduction to Decision Science for Marketing course! This course will introduce ... Enroll for free.

Course 4: Text Mining for Marketing
- Offered by O.P. Jindal Global University. Welcome to the Text Mining for Marketing course! This course will introduce you to the principles ... Enroll for free.

Course 5: Digital Marketing Analytics
- Offered by O.P. Jindal Global University. Welcome to the Digital Marketing Analytics course! We live in an era of digital technology and ... Enroll for free.

Courses

Taught by

Ambica Ghai , Dr. Janardan Krishna Yadav and Prof. Lalit Pankaj

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