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Queen Mary University of London

Market Research

Queen Mary University of London via Coursera Specialization

Overview

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The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them. Once you have completed this Specialisation, you will have a good understanding of market research including: Essentials of market research Components of research proposal Research process Development of research instruments Sampling approaches Data analysis and interpretation Research report This Specialisation is aimed at market research analysts, social media strategists, marketing managers, product managers and market researchers who wish to enhance their knowledge with the essentials of market research, the research process and the research proposal. The Specialisation will assist learners in familiarising with the fundamentals of market research, methodological approaches, data collection and analysis and a good understanding of the stages of the research process.

Syllabus

Course 1: Introduction to Market Research
- Offered by Queen Mary University of London. This course concentrates on the foundations of market research. You will be introduced to the ... Enroll for free.

Course 2: Research Methodologies
- Offered by Queen Mary University of London. This course focuses on research methodologies. In this vein, the focus will be placed on ... Enroll for free.

Course 3: Research Instruments and Research Hypotheses
- Offered by Queen Mary University of London. This course concentrates on the design and development of different research instruments. In ... Enroll for free.

Course 4: Analysis and Interpretation of Data
- Offered by Queen Mary University of London. This course focuses on the analysis and interpretation of data. The focus will be placed on ... Enroll for free.

Courses

Taught by

Athanasia Lampraki and Evangelia Katsikea

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