David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.
Class Trailer Class Sample 1. Introduction 2. Starting a Campaign 3. Assessing Your Candidate 4. Researching Your Opponent 5. Working on a Campaign 6. The Campaign Plan 7. Understanding the Electorate and Targeting Voters 8. Polling and Focus Groups 9. Budgeting and Fundraising 10. The Campaign Message 11. Campaign Messaging Case Study 12. Public Appearances 13. Getting Your Message Out 14. Harnessing Social Media 15. Direct Mail 16. Slogans and Logos 17. Supporting Your Candidate 18. Mobilizing Volunteers 19. Debates 20. Keeping the Campaign on Track 21. Identifying Influencers 22. The End of the Race 23. The Current State of Politics 24. Parting Words
David Axelrod and Karl Rove
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