As the CEO and founder of Compass, Robert Reffkin has used modern technology to revolutionize the real estate industry in the U.S. Now he’s demystifying the ins and outs of the American home-buying process and sharing tools that will help you buy or sell a home with confidence. Learn how to approach your search, choose an agent, make an offer, and more. Your future home is waiting—let Robert help you find it.
Overview
Syllabus
- Meet Your Instructor
- Robert Reffkin is the founder and CEO of Compass, an American real estate company. He shares how he started Compass and why he believes finding a home is meaningful. He also gives you an overview of what you’ll learn in his MasterClass.
- Buying: The Most Important Questions
- Robert walks you through the most important considerations you should weigh before buying.
- Location, Location, Location
- What makes a great location? Robert explains what to look for in making a smart real estate investment: job growth, culture, public transport, and a diverse community.
- Working With a Real Estate Agent
- Robert helps you get to know one of your most valuable resources: your agent. Find out how an agent makes a difference in your search and what kind of insights they can share with you.
- Timing is Everything
- When should you buy real estate? Gain a deeper understanding of how to time your purchase by taking into account seasonal markets, mortgage rates, supply and demand, and the ups and downs of the housing market at large.
- Decoding a Real Estate Listing
- Robert decodes a real estate listing and teaches you the key terms you should know. He also shares tips on how to read between the lines of descriptions and photos.
- Open Houses: The More You Go, the More You Know
- Learn how to make the most of open houses. Robert offers a guide for how to find the “80% perfect” home, with valuable insights into what compromises to make and how to use your own values as a guide to your home-buying journey.
- Making an Offer
- There is an art to the negotiation process. Learn how to make an offer that stands out, build trust with a seller, and avoid losing out on a home you love.
- Closing on a Home
- Robert guides you through the costs that come with closing on a home and explains the inspection and appraisal processes.
- Selling: The Most Important Questions
- Robert outlines the four key areas—and the questions you should ask yourself—that will have the biggest impact on maximizing your sale price and having a positive experience throughout.
- The Art and Science of Selling
- Learn how to hire a seller’s agent, stage your home, which improvements make the biggest impact on your selling price, as well as how to determine your goals, assess your timing, and how to price your home.
- The Real Value of Home Ownership
- Robert shares his own experience as a case study in the benefits of buying a house. He explains how to build wealth and equity and offers guidelines for how to think about the return on your investment.
- A Career in Real Estate
- Robert offers an introduction and career tips for those interested in working in the real estate industry as an entrepreneur or a real estate agent.
- The True Meaning of Home
- Robert talks about his personal journey and his path to finding a place to call home.
- BONUS CHAPTER: Robert’s 8 Principles of Entrepreneurship
- Robert shares the life lessons that have guided his work as an entrepreneur and have been integral to the success of his real estate technology company, Compass.
- BONUS CHAPTER: Surviving and Thriving as an Entrepreneur
- Robert reveals his strategies for building a strong team, keeping meetings focused, and learning from failure.
Taught by
Robert Reffkin
