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University System of Georgia

Professional Selling: Step 2 - Prepare Like a High-Performer

University System of Georgia via Coursera

Overview

Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of prospecting and establishing needs. Learners will gain a clear understanding of the prospecting process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. Participants in Course Two will gain skills in understanding their product's value, identifying good prospects, maximizing the sales funnel, improving conversion ratios, creating a strategic prospecting plan, understanding the WIFM, creating an effective elevator speech, overcoming call reluctance, and so much more.

Syllabus

  • Why is Prospecting Important?
  • Prospecting Best Practices
  • Finding High-Quality Leads
  • Establishing the Needs

Taught by

Terry Loe and Scott Inks

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