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University of Michigan

Questionnaire Design for Social Surveys

University of Michigan via Coursera


This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

Taught by

Frederick Conrad and Frauke Kreuter


3.1 rating, based on 8 Class Central reviews

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  • Maboroshi completed this course, spending 1 hours a week on it and found the course difficulty to be easy.

    A bit disappointed. Lectures are kind of boring, and quizzes are so easy that even if you don't listen to lectures you can get full points...
  • Anonymous

    Anonymous completed this course.

    Nice, evidence-based review of questionnaire design with ideas for how to create your own surveys. Having some knowledge of surveys beforehand would be beneficial.
  • Svargo

    Svargo completed this course, spending 4 hours a week on it and found the course difficulty to be medium.

    This was really just a presenter reading a textbook, no good use of the technology. It was also mostly about interviewing not writing questionnaires. Rather disappointing and boring.
  • Pilar Reyes

    Pilar Reyes completed this course, spending 2 hours a week on it and found the course difficulty to be medium.

    The content is very helpful to those wanting to get familiar with the basics of questionnaire design. Besides, recommended readings are interesting and complement the lectures well. Yet, the lectures are boring. The instructors are nice but they use slides, no other kind of material. I rated the course with 4 stars because the content is worthy.
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