Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Tomsk State University

Presentation skills: Speechwriting and Storytelling

Tomsk State University via Coursera

This course may be unavailable.


“99% presentations suck!”, — said Apple former evangelist Guy Kawasaki in 2005. Up to now the situation hasn’t improved yet. Why?
Most public speaking courses focus on “how” instead of “what & why”. How to stand, walk and talk during delivery with little attention paid to “what” — the quality of storytelling itself. Thereby a usual result is a looking slightly confident speaker with mesmerizing voice delivering an obscure mess of facts, figures and claims.

In this course we take a more systematic approach, focusing on the content. How to structure your ideas, facts and data into a logical convincing story using a narrative structure. This course covers fundamentals of scriptwriting, packing, argumentation and language.

This course is not about how to fabricate a catching tale, but rather how to structure your ideas, facts and data into an interesting story you are going to tell during your presentation.


  • Part 1: Setting the goals
    • This week is about setting proper goals for a presentation. Most people don’t set any proper goals when preparing for a presentation. That’s an error we are going to fix this week.
  • Part 2: Sustaining interest
    • This week is about the storytelling and how to apply it to your presentation content. What a story is in a nutshell. Why stories are the best form of conveying information. How to create a conflict. How to sustain interest of the audience during your middle part of the presentation.
  • Part 3: Providing evidence
    • This week is about evidence. If you have no evidence supporting your Problem and Solution — that means you have nothing to talk about. We are going to talk about stories as arguments and how to make engaging arguments using statistics (numbers are not boring!) and logical reasoning. Using a proper valid evidence gives you confidence and makes your script convincing.
  • Part 4: The middle
    • This week is about organizing the middle part of your presentation. Too often it becomes too complex, too long, too unstructured. So we are going to talk about appropriate number of sub-parts in your middle part , ways of organizing your data using LATCH method, using metaphors and analogies to make your messages vivid and easy to grasp for the audience.
  • Part 4: The middle: Lesson Choices
  • Part 5: The language of the presentation
    • This week is about language you speak or write slides with. Concrete vs abstract words. Common everyday words vs jargon. Active voice vs passive voice. Short sentences vs long sentences. One mistake often made — to speak as you write. Such approach leads to vague, long and unclear messages. We are going to fix this.
  • Part 6: The beginning and the end
    • This week has two topics: 1. how to start your presentation (Introduction part), how to gain trust and remove confusion in the beginning and 2. A detailed summary of all the things we mentioned in the previous weeks.

Taught by

Alexei Kapterev


4.7 rating, based on 392 Class Central reviews

Start your review of Presentation skills: Speechwriting and Storytelling

  • Anonymous
    While I learned from this course, it was at times a very frustrating experience. The course is presented in English, but often not properly written English. If non-native speakers are to improve skills, how can they do it when they're reading poor e…
  • Saul Benglemann
    Enjoyed the introductory sections very much. I am new to Coursera. Having just retired, I was looking for courses to do. After going through the list of course offerings, I enrolled on two course, one on international migration and the other on P…
  • Anonymous
    I really enjoy the videos. They are easy to understand but also really helpful.
    The tasks are rather difficult, but how else can you learn?..
  • Anonymous
    Thank you so much for this course, it is informative and very helpful in order to organize the presentation and highlight the big keys to a successful presentations🙏🏼
  • Anonymous
    I think you have to be focused to get new skills you want. And if take out some time for this course daily from your busy schedule, you will be able to complete the course very fast and will acquire new skill set.
  • Anonymous
    Hello readers. If you are looking for a review of this course, you don't have to read many reviews. Because, you can simply take the course without any doubt. The tutor/teacher is simply awesome. The course content is so great and I just love it. Every thing is explained using examples and case studies. But, I will also say, you'll have to do a lot of work and put a lot of effort to finish this course successfully. Because, this course is intended to bring change in your presentation skills. Unless you don't wish give your best, please don't take this course. I am sure, this course will help you improve your presentation skills if you are actively participating in the course.

    Hope it helps :)
  • Anonymous
    Coursera is an online course platform that collaborates with some of the premier universities in the world to provide online learning.

    There's a huge spectrum of online training accessible, ranging from short courses known as Massive Open Online Courses, or MOOCs, through specializations and online degrees.

    I recommend DIGITAL VIDYA's Certified Digital Marketing Masters Course if you are looking for a Digital Marketing course. This certification course is divided into six major parts:

    Social Media Marketing
    Search Engine Marketing
    Search Engine Optimization
    Email Marketing
    Inbound Marketing
    Web Analytics
  • Anonymous
    For anyone who struggle with the process of presentation, this course can be a medium to enhance or to develop their presenting skills. The course is structured in a way which is most conducing for skill development and learning the dos and don'ts of presenting. The instructor's way of teaching is very engaging, clear and systematic. The readings provided are very informative and helps a great deal in making presentations better. The qualification tests are also of high quality which tests your knowledge about what you learn throughout the course.
  • Profile image for Chintan Vakharia
    Chintan Vakharia
    The course I'm taking right now is extremely good and beneficial... Also the speaker is extremely good and motivatanal.... I have not yet completed the entire course but i am feeling it very interesting and i am very eager to complete the whole course... And i am thinking its gonna be fun to complete this course... This course is really very interesting n benficial and everyone should join it because it is not only beneficial for any employee but for everyone who have to present something in front of everyone and this course gives the confidence to stand in front of them...
  • Profile image for Khoi Nguyen
    Khoi Nguyen
    I just finished week 1 of this course. All lesson are absolutely helpful. They help me understand more about different types of presentations such as informing, entertaining, or motivating.

    One thing I really like week 1 lessons is that the instructor showed me a slide of a presentation of Jeff Bezos, where he combined 2 types of presentation together - informed and motivational to show audience 2 features of Kindle Fire HD - Thin & Light.

    I highly recommend you take this course to learn more about storytelling.

  • Anonymous
    The presentation is well organized. It is a critical aspect to learn how to make good presentations. It gives a good insight into the basics and will definitely make one thing while preparing for presentations. Such learning will help in refining perceptions on presentations.

    Irrespective of ones profession I recommend this course to everyone irrespective of age. A must for all students from school to college.

    I strongly recommend each video and material to be seen / read multiple times to get concepts well understood.
  • Triveni
    its like eye opening for me. all good bad has been explained/differentiated very well.
    instead of completing in 06 weeks it garbed my interest and could complete it before that time line itself.
    its not only knowledge on Presentation but also like lesson to life presentation with live simple daily life examples.
    Alexie was excellent different allcross culture people can understand. the way he presented was easy and simple.
    definitely to be recommended to others.
    very well done Alexie!!! great going..

    Thank you !!!!
  • Lubna Alahmad
    This course is to develop all of presentation and communication skills. Foe me, personally, it is worth attending and dedicating all potential time to be utilized. It is important and necessary in all workplace and academia. large slice of people st…
  • Anonymous
    I already finished course 2 and course 3 of this specialization. So, I can say that it is a great specialization not only a great course.
    This course constitute the corner stone of the speechwriting skills. there are a lot of valuable information, but we have to review them occasionally. This course provide plenty of references that must be reviewed also.
    The most attractive thing in this course is the easy English used by the teacher.
  • Anonymous
    Presentation skills: Speechwriting and Storytelling It's a 6-week duration course. The course presents modern methods of presentation skills Very Interesting, it may change your way to do a presentation. The speaker is extremely good and motivational. I have learned so much about presentations.
    I highly recommend you take this course to learn more about Speechwriting and Storytelling.
  • Anonymous
    I needed to take a course for a continuing education requirement. I have taken courses on line before and needed to find something that would meet the requirements. I present frequently and wasn't too excited about taking this. I just went through the lectures on the first part of this and am totally motivated and excited now. Now, I want to improve my presentation skills.
  • Anonymous
    The course is good and simple to understand. in this we also got to see some of the very good ted talks and presentations which otherwise we would have missed. it will definitely improve my style of presentation. the faculty gave very useful tips to follow while making a presentation and delivery also. the most important I learned is the "WHY" part. it has to be clear before any presentation.
    thanks courser for the opportunity.
  • Anonymous
    I'm currently taking the course. Up until now I'm satisfied. I would only put four stars as I want to see the rest of the course. The topics are really targeted to the tittle of the course and the expectations that I had applying for it. The videos that are using are really helpfull and easy to understand. Plus a strong advantage is that while you are watching the video you may see the texta and ubderline or write your own notes in real time.
  • Anonymous
    REally on point, entertaining at the same time as instructional. Key learnings are repeated in a way that you remember, and the teacher knows what he's talking about. The examples show great cases to understand the relevant content, and it makes it super dynamic to learn and follow!
  • Anonymous
    The course is quite good and beneficial as well. Definitely gonna help me in my further presentations. There were some points where it confused me in the middle of the lesson but by the ends things were clear. I like the course. The audio quality is good and clear.

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.