You will be able to:
• Understand the importance of sustainability for business
• Analyze specific topics including consumer behavior, market research, product design, value chains and communications using the sustainability lens in business
• Design solutions and develop enterprise plans for sustainable business initiatives
• Apply the bottom-up approach for sustainable business initiatives in varied contexts
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.