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Technology Commercialization, Part 1: Setting up your Idea Filtering System

University of Rochester via Coursera

1 Review 906 students interested
Found in Entrepreneurship
  • Provider Coursera
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 1-3 hours a week
  • Start Date
  • Duration 4 weeks long
  • Learn more about MOOCs

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Overview

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

Syllabus

Week 1 - Case for Action
-Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed

Week 2 - Why so hard?
-Top reasons why commercializing technology is so difficult

Week 3 - Customizing Your Filter
-Turning those challenges into an Idea Filter

Week 4 - Discussing Filters from Different Creeds
-Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed

Taught by

Mark Wilson

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Aniket S
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