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Online Course

How to Build a Startup

via Udacity

Overview

In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.

The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.

Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.



Why Take This Course?

You will learn the business skills it takes to bring your idea from conception to market. These include:

  • Actively listening and engaging your customers to find out what exactly they want in your product and how you should deliver it to them

  • Gathering, evaluating and using customer feedback to make your product, marketing, and business model stronger

  • Engaging your customers through the three phases of the customer relationship management lifecycle: get, keep, and grow

  • Identifying key resources, partners, activities, and distribution channels required to deliver your product to your customer

  • Calculating your direct and indirect costs for delivering your product

Syllabus

Lesson 1: What We Now Know

  • History of the Corporation
  • Startups Are Not Smaller Versions of Large Companies
  • Waterfall Development
  • Customer vs. Product Development
  • Entrepreneurial Education

Lessons 1.5A and 1.5B: Business Models and Customer Development

  • Value Proposition
  • Customer Segments
  • Revenue Streams
  • Key Resources
  • Customer Development Processes
  • Minimum Viable Product
  • Market Opportunity Analysis

Lesson 2: Value Proposition

  • Value Proposition and the Minimum Viable Product
  • Customer Archetype
  • MVP Physical && Web/Mobile
  • Common Mistakes With Value Proposition

Lesson 3: Customer Segments

  • Product Market Fit
  • Rank and Day in the Life
  • Multiple Customer Segments
  • Market Types Introduction: Existing, Resegmented, New, Clone
  • Consequences of Not Understanding a Market

Lesson 4: Channels

  • Distribution Channels Overview
  • Web Distribution
  • Physical Distribution
  • Direct Channel Fit
  • Indirect Channel Economics
  • OEM Channel Economics

Lesson 5: Customer Relationships

  • Paid Demand Creation
  • Earned Demand Creation
  • Get Physical
  • Viral Loop
  • Web Customer Acquisition Costs

Lesson 6: Revenue Models

  • How Do You Make Money
  • Revenue Streams and Price
  • Direct and Ancillary Models
  • Common Startup Mistakes
  • Market Types and Pricing
  • Single and Multiple Side Markets
  • Revenue First Companies
  • Market Size and Share

Lesson 7: Partners

  • Partner Definition
  • Partner Resources
  • Partner Types
  • Greatest Strategic Alliance
  • Joint Business Development

Lesson 8: Resources, Activities and Costs

  • Four Critical Resources
  • Financial Resources
  • Human Resources
  • Qualified Employees and Culture
  • Intellectual Property Overview

Taught by

Steve Blank

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Reviews

4.6 rating, based on 24 reviews

Start your review of How to Build a Startup

  • Guarin

    Guarin completed this course.

    The interesting thing about this class was that it wasn’t really a course in the conventional sense I had seen them on other platforms (and even Udacity), but rather more of a seminar in MOOC form. The course is in 8 parts, and gives an introduction to...
  • Olena Bosenok

    Olena Bosenok completed this course.

    I took this course in Fall 2012.

    Video lectures are animated and real fun to watch.

    Prof. Blank is a persuasive lecturer, and by the end of the course I was convinced, that I have to "get out of the building" to test my minimum viable product and meet my first customers :-)

    It was a pleasant learning experience and interesting discussions.

    However, it felt more like a webinar since there were no quizzes or exams.

    I would recommend this course for the first- time-entrepreneurs. It may not be challenging enough for experienced business people.
  • Anonymous

    Anonymous completed this course.

    A truly inspiring course: well paced, feels participative, perfectly designed learning for a MOOC platform. Made me flip my thinking, really forced me into action, to 'get out of the building ' and test and pivot the idea. Loved it.
  • Anonymous

    Anonymous completed this course.

    Innovative delivery and course design. The content is excellent and a "must have" for any entrepreneur. This can save you hundreds of hours of wasted time and potentially save you thousands of dollars, and perhaps save your start up. Follow me at http://twitter.com/audaciousinnov8
  • grace_4r

    grace_4r completed this course.

    I loved this course. It's bright, high tech, and practical. Recommend this course for business students as well as business professionals.
  • Anonymous

    Anonymous completed this course.

    I'm taking this class now, great lessons, discussions are very helpful too
  • Profile image for Blink Course
    Blink Course

    Blink Course completed this course, spending 10 hours a week on it and found the course difficulty to be medium.

    Excellent content undermined by technical problems. The non-multiple-choice assignment (which involves analyzing a business plan) is particularly annoying. It requires uploading of screenshots but there is no "upload" feature is available. The assignment...
  • Anusuya K completed this course, spending 2 hours a week on it and found the course difficulty to be hard.

    The interesting thing about this class was that it wasn’t really a course in the conventional sense I had seen them on other platforms (and even Udacity), but rather more of a seminar in MOOC form. The course is in 8 parts, and gives an introduction to...
  • Eric Wentworth is taking this course right now, spending 3 hours a week on it and found the course difficulty to be easy.

    Taking the course right now. It's interesting and informative. The instructor, Steve Blank, a Silicon Valley legend, is great. Looking forward to finishing the course.
  • Although it is content from 12 years ago, it still remains current on many things. Good investment of time.
  • Anderson Tan completed this course.

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  • Ariel Coker completed this course, spending 6 hours a week on it and found the course difficulty to be medium.

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    Andrew Pribram completed this course.

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