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Udemy

Business Fundamentals: Corporate Strategy

via Udemy

Overview

Business Strategy: Understand What It Takes To Be Successful In Business

What you'll learn:
  • Perform industry analysis
  • Execute competitor analysis
  • Apply the Five forces model
  • Assess the bargaining power of suppliers and clients
  • Understand the threat of substitute products and new industry entrants
  • Apply Game theory in practice
  • Study how competitors behave: Cooperation or Competition
  • Focus on the way companies acquire a competitive advantage
  • Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
  • Discuss the advantages of vertical and horizontal integration
  • Learn how to perform a SWOT analysis in practice

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy

  • Management and Leadership

  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline

  • Porter’s five forces model

  • The bargaining power of buyers

  • The bargaining power of clients

  • The threat of new entrants

  • The threat of substitute products

  • Game theory

  • The typical company lifecycle

  • What a competitive advantage is

  • How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche

  • The dangers of pursuing a hybrid strategy

  • How to choose whether to grow organically or through M&A

  • The difference between horizontal and vertical integration

  • The advantages and dangers of outsourcing

  • How to apply a SWOT analysis in practice

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

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