Learn what matters most in managing large collections of digital assets — photos, videos, audio recordings, logos and other digital artwork — in a central repository. Strategize about how to organize the collection and connect internal and external stakeholders with the resources they need. Design the future of your organization’s Digital Asset Management by creating forward-thinking policies, procedures and preservation plans.
Digital Asset Management
University of Wisconsin–Madison via edX Professional Certificate
This course may be unavailable.
Overview
Syllabus
Courses under this program:
Course 1: Introduction to Digital Asset Management (DAM)
Course 2: Metadata & Training: Connecting Users to Assets
Course 3: Sustainable DAM: Preservation, Access, and Brand Management
Course 1: Introduction to Digital Asset Management (DAM)
Learn Digital Asset Management from DAM systems and platforms to organizational integration and automation needs. Gain insights to using workflows and user experience needs.
Course 2: Metadata & Training: Connecting Users to Assets
Discover what metadata is and how to connect users to digital assets through descriptive metadata and use cases. Learn metadata management and digital assessment management from the user perspective and the administrator perspective.
Course 3: Sustainable DAM: Preservation, Access, and Brand Management
Design the future of your organization’s Digital Asset Management by creating forward-thinking policies, procedures and preservation plans. This includes the digital ecosystem, auditing of assets, product innovation, and long-term preservation.
Courses
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The Metadata & Training: Connecting Users to Assets course will help you strategize about how to organize digital assets and manage metadata while connecting internal and external stakeholders with the resources they need. Learn about the various types of metadata, metadata fields, nodes, and more. This course covers topics such as:
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Create and utilize metadata schema, data models and data catalogs
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Build training materials and user interfaces to connect users to assets
The volume of digital assets continues to grow and being able to organize and synthesize in a coherent way will help your organization run more efficiently.
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This self-paced tutorial puts your skills to work in maintaining a sustainable DAM system for your organization. Learn the basics of digital preservation and system migration, build efficient access for your organization’s teams to the assets they need, learn the fundamentals of brand and rights management to protect your organization, and understand some of the most common reasons that digital assets management initiatives fail and how to avoid them. Setting up appropriate permissions, workflows, and how to resuse assets are also critical to a well functioning DAM system.
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The introduction to Digital Asset Management (DAM) course is critical to managing large collections of digital content, digital assets, and metadata. Having a solid understanding of user experience and organizational digital asset needs will help get your management system and process underway. This course covers topics such as:
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Identifying digital asset management role in institutions
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Defining standards and tools used in digital asset management
Build your fundamentals of digital assets and digital asset management through this introductory course.
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Taught by
Bronwen Masemann
