This course explores the challenges and opportunities in the eSports industry, focusing on maintaining authenticity while driving ROI. Participants will learn about Twitch, eSports demographics, monetizing Twitch, differences between eSports and traditional sports, player behavior, and the treatment of players. The course features industry veterans discussing topics such as team ownership, content platforms, talent management, and venue operations. The intended audience includes individuals interested in eSports, gaming, team ownership, content creation, and investment in the industry.
Overview
Syllabus
Intro
What is Twitch
What is eSports
Aris story
Monetizing Twitch
eSports vs Traditional Sports
eSports Demographics
Traditional Sport Ownership
Live Events
Unionization
Treatment of Players
Behaviour on Platforms
Player Behavior
Jay
Influencers vs Athletes
Taught by
Milken Institute