This course explores how a sports giant is venturing into the realm of global health and technology. The learning outcomes include understanding the journey of Under Armour's Founder and CEO in revolutionizing health and fitness, as well as gaining insights into the company's digital health and fitness acquisitions. The course covers topics such as the culture of Under Armour, the Connected Fitness chapter, and aligning with athletes like Michael Phelps. The teaching method involves a presentation by the CEO, sharing experiences and future plans. This course is intended for individuals interested in the intersection of sports, technology, and entrepreneurship.
Overview
Syllabus
Intro
How far ahead were you
Under Armour as an underdog
Culture eats strategy
Defining the company
Chapter of Connected Fitness
What Makes Fuel Different
Aligning with Athletes
Michael Phelps
Kevin Plank
Under Armour
Advice for Entrepreneurs
Most proud of
Question Time
Taught by
SXSW
