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YouTube

Motion Design Process - Art Direction & Style Frames

Futur Academy via YouTube

Overview

This course teaches learners how to pitch ideas using motion design style frames, understand the role of an art director, develop necessary skills for art direction, design style frames, and utilize software essential for motion design. The teaching method involves an interview with an Art Director and Designer, providing insights into the design process in the motion design industry. The course is intended for individuals interested in pursuing a career in motion design, particularly those looking to enhance their skills in art direction and style frame creation.

Syllabus

- Nidia's Motion Design Reel.
- What are Style Frames?.
- Microsoft Office 365, created at Tendril.
- Early design explorations for MS Office 365.
- How they coordinated the live-action shoot with Microsoft.
- Exhausting design explorations.
- Why being a jack of all trades makes you a better art director.
- Why you should have a general understanding of production and photography.
- How to make 3d look real.
- HP The Power to Reinvent Beauty project.
- The thought process behind Craftmanship.
- Utilizing real-world elements.
- What is “Photo-Bashing?”.
- Sculpting in Cinema 4D.
- Why it's good to have multiple skills.
- Title design for Semi-Permanent Festival in 2019.
- How to communicate the idea of “collaboration”.
- Reference imagery.
- Starting the process with animation tests in C4D.
- Creating animated loops for a project for Reserva.
- Using mood boards to communicate ideas.
- Early cloth simulations in Maya.
- changing directions with clients.
- Recap & tips for young motion designers.
- Emulate who you admire.
- An artist is never finished.

Taught by

The Futur Academy

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