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Introduction
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Classroom Contents
A Nickel Tour of the Ad Fraud Ecosystem
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- 1 Introduction
- 2 Early days of ad fraud
- 3 What is bought detection
- 4 Verification
- 5 Ad Tech
- 6 Advertisers
- 7 Media Agencies
- 8 Demandside Platforms
- 9 Targeting
- 10 SupplySide Platforms
- 11 YouTube
- 12 DSPs
- 13 Pixels
- 14 Ad Text
- 15 Traffic Laundering
- 16 Bought Designs
- 17 Headless browsers
- 18 Embedded browsers
- 19 Automation tools
- 20 System emulators
- 21 Browsers
- 22 JavaScript
- 23 Global Object
- 24 Meth bought
- 25 JavaScript patching
- 26 Blocking Flash
- 27 typos
- 28 IP addresses
- 29 JavaScript countermeasures
- 30 BOTS detection
- 31 Consistency checks
- 32 Statistical anomaly detection
- 33 Secret spot sauce
- 34 Flash
- 35 Questions
