This course provides a comprehensive overview of the Ad Fraud Ecosystem, covering topics such as the early days of ad fraud, detection methods, ad tech, targeting, automation tools, and countermeasures. The course aims to educate learners on the intricacies of ad fraud and equip them with the necessary knowledge to combat it effectively. The teaching method involves a detailed exploration of various concepts and technologies used in the ad fraud ecosystem. This course is intended for individuals interested in digital advertising, cybersecurity, and online marketing.
Overview
Syllabus
Introduction
Early days of ad fraud
What is bought detection
Verification
Ad Tech
Advertisers
Media Agencies
Demandside Platforms
Targeting
SupplySide Platforms
YouTube
DSPs
Pixels
Ad Text
Traffic Laundering
Bought Designs
Headless browsers
Embedded browsers
Automation tools
System emulators
Browsers
JavaScript
Global Object
Meth bought
JavaScript patching
Blocking Flash
typos
IP addresses
JavaScript countermeasures
BOTS detection
Consistency checks
Statistical anomaly detection
Secret spot sauce
Flash
Questions
Taught by
0xdade
