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edX

Basics of Digital Marketing for All

State Bank of India via edX

Overview

This course will help Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers to understand the basics of Digital Marketing. It would help them to unlock the power of digital and provide strategic vision to their organization or boost their own business.

The course would help in building strong personal brand image by leveraging the various tools available in Digital Marketing like SEO, SEM, Social Media, Email marketing and Web Analytics.

At a glance

  • Institution: State-Bank-of-India
  • Subject: Business & Management
  • Level: Introductory
  • Prerequisites: There are no prerequisite knowledge requirements for enrolling in this course. Elementary knowledge of Social Media, Websites and Email would be helpful.
  • Language: English
  • Video Transcript: English

Syllabus

Module 1: Introduction to Digital Marketing

1.1 Demystify Digital Marketing

  • What is Digital Marketing?
  • Difference between traditional marketing and digital marketing
  • Importance of digital marketing

1.2 Digital Marketing Tools to expand business

  • Trends and scenario of the industry
  • Mobile Marketing - Apps and Promotions
  • How can digital marketing be the ultimate tool for success for businesses?

1.3 Make a Website using WordPress

  • How to make WordPress site without coding
  • How to incorporate design and other elements into the website

Module 2: SEM & SEO

2.1 Introduction to SEM & SEO

  • Functionality of Search Engines
  • What is Search Engine Marketing?
  • The Schema of SEM & SEO
  • Key Components of Search Engine Marketing

2.2 Paid Advertising (SEM)

  • PPC (Pay per Click)
  • PPI (Pay per Impression)
  • Paid Ad Display Marketing

2.3 Search Engine Optimization (SEO)

  • The need of SEO
  • The components of SEO
  • The techniques and tools
  • Process updates and Changes

2.4 SEO Analytics & Comparisons

  • Results Tracking and Measuring Techniques
  • Integration of SEO with other Channels
  • Slip-ups in SEM & SEO
  • Selection of best strategy & Benchmarking
  • Conclusion

Module 3: Social Media Marketing & Content Strategy

3.1 Introduction

  • Social Media & Social Media Marketing
  • Categories of Social Media
  • Social Networking

3.2 Omni Channel Marketing - Use of Different Social Media Platforms

  • Omni Channel & Omni Channel Marketing
  • Benefits of Omni Channel
  • How to leverage Omnichannel Marketing?

3.3 Blogging

  • Need of Blog for Social Media Marketing
  • How to Use a Blog to Promote Business?

3.4 Content Creation

  • What is Social Media Content Creation?
  • Content Marketing Tools
  • Video Creation & Sharing

3.5 Facebook Marketing

3.6 Instagram and Influencer Marketing

Module 4: Email Marketing & Web Analytics

4.1 Introduction to email marketing

  • What is email marketing?
  • Types of marketing emails
  • Advantages of email marketing

4.2 Email Marketing Platforms

  • What is a email marketing platform?
  • Services provided by email marketing platforms

4.3 Creation of Marketing emails

  • Various steps in creating marketing emails
  • Forms in email marketing

4.4 Tracking of marketing emails

  • What is email tracking?
  • How does tracking work?
  • Email tracking metrics
  • Advantages of email tracking

4.5 Web Analytics

  • What is web analytics?
  • Web analytics tools
  • Web metrics
  • Audience Reports
  • Using Google Adwords

Taught by

Raja Sekhar Beera, Jayasri Lalitha, Deepak Kumar and Umakant C V S

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