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University of Virginia

Digital Transformation

University of Virginia and BCG via Coursera


Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.

By the end of this course, you'll be able to:
--describe the underlying economics of innovation, technology, and market disruptions
--weigh the pros and cons of current digital technologies driving advancement
--utilize BCG's digital transformation framework as a "how-to" for digitizing your organization


  • How Technology Changes Business
    • The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
  • The Mechanics of Disruption
    • Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
  • Digital Trends Past and Future
    • Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
  • Your Path to Digital Transformation
    • During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.

Taught by

Michael Lenox, Amane Dannouni, Sonja Rueger and Ching Fong Ong


3.6 rating, based on 8 Class Central reviews

4.8 rating at Coursera based on 5503 ratings

Start your review of Digital Transformation

  • Kai
    This course was too basic. Most videos were also more suitable as youtube videos instead of a coursera course where the instructors explain these basic business concepts.

    The content in most videos were also too convoluted, jumping all over the place and not concise enough.

    If the content can be thought through again and presented in a more concise manner, this course would have been better for learners.
  • Anonymous

    Anonymous is taking this course right now.

    It's not fair to lock the quiz and ask for fee inbetween the course. Student must be allowed to complete the course, pass the all the quiz and then pay for the certificate as explained. Very disappointed.
  • Anonymous

    Anonymous completed this course.

    Way too basic content, unfortunately. Course is business administration 101 level and lacks depth. Irrelevant to people with any professional experience.
  • Profile image for Hà Hoàng
    Hà Hoàng
    great lessons, thank so much. I really appreciate your contribution. Digital transformation is unavoidable for all organizations.
  • Anonymous

    Anonymous completed this course.

    Very well structured course on a difficult topic. Might need more time than a couple of hours a week if you go through all the additional interviews, articles and deep dives, but it's totally worth it!
  • Anonymous

    Anonymous completed this course.

    Really good lectures. The framework interestingly is intuitive the practitioners I have talked to, but kind of new in the way it puts structure into this hot topic. Liked the real life interviews a lot!
  • Anonymous

    Anonymous completed this course.

    ....................Take this service it is very helpful to business growing services everything's amazing.............Liked the real life interviews a lot!
  • Anonymous

    Anonymous completed this course.

    Rare comprehensive course for a dificult topic! I recommend to see all interviews. Thanks UVA & BCG, I learned a lot.

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