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HubSpot Academy

Business Blogging

HubSpot via HubSpot Academy

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Overview

Here's everything you need to know about creating a successful business blogging strategy and manage a growing blog.
  • Craft a blogging strategy that drives business growth
  • Create quality blog content your audience loves to read and share
  • Build a guest blogging strategy that's powered by SEO

Syllabus

  • Welcome to the Business Blogging Course
    • In this lesson, you'll learn about the Business Blogging course
  • Crafting a Blogging Strategy That Drives Business Growth
    • Crafting a blogging strategy is more than just writing and publishing helpful content. In this lesson, you'll learn why your business needs a blog, what you should do before starting a blog, and how to start a blog from the ground up. You'll then finish with how to manage a growing blog.
  • Creating Quality Blog Content Your Audience Loves to Read and Share
    • Creating quality blog content your audience loves to read and share is easier said than done. In this lesson, you'll learn why blog post structure matters, how to choose a topic and a title for a blog post, and how to structure a blog post. You'll then finish with some effective blog writing tips.
  • Building a Guest Blogging Strategy Powered by SEO
    • Building a guest blogging strategy that's optimized for search engines takes a lot of work and dedication. In this lesson, you'll learn why guest blogging is a critical piece of your blogging strategy, how to create a guest blogging strategy, how to find guest blogging opportunities, and how to secure a guest blogging spot. You'll then finish with how to write a guest blog author bio.
  • Business Blogging Course Next Steps
    • Learn more about what to do after the Business Blogging course.

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